Aptec introduces business critical solutions to HP partners

The solutions were introduced at a special one-day seminar entitled "Business Critical Solutions 2009" jointly hosted with HP and Independent Software Vendors (ISV) on the last day of Gitex 2008.

"One of our commitments to our (HP) channel partners is to help them offer bespoke solutions that fit their customers' needs,"

said Carlos Tannous, Business Unit Manager for HP Enterprise Storage and Servers at Aptec Distribution.

"This seminar will not only show them the various options available to them but also to provide them with the tools to make these solutions deliverable to their customers. This seminar was an opportunity for partners to experience these solutions live and test applications."

Aptec's team has put together solution "blocks" that include hardware, software, application and the integration service. Each block is hosted on the HP Business Critical Server platforms. Applications are chosen from the portfolio of leading Independent Software Vendors in the region including Polaris Retail Infotech Limited, Wrench Solutions, BML Istisharat, Eskadenia and Estarta, addressing the various industries.

Aptec highly qualified sales and presales consultants in the HP Value Team will be supporting its partners in positioning these bespoke solutions. In addition, Aptec's HP competence centre will be host select applications.

"HP's aggressive growth plans in the Mid-market will leverage its traditional strengths of channel coverage through value distribution and close alliances with ISVs and Sis," said Ryan D'souza Manager, Business Critical Systems from HP Middle East. "The objective of simplifying our solution offering to our customers is what drives this initiative - and there is a lot more to come."

Aptec's event saw key local ISVs articulate the value proposition and business potential of vertical solutions that can be offered to SMB-Mid Market customers on HP platforms. Over 40 HP Partners that attended this event will now have the opportunity to forge new alliances and address previously untapped markets while expanding their portfolio of solution offerings resulting in additional revenue streams and business growth.

Aptec launched its dedicated HP value added division earlier this year to focus on HP's high-end servers and storage solutions.