Commenting on the agreement, Mr. Salwan Uchi, Marketing Director, BFHHC said:
"Fitness and exercise are critical for the health and well being of people of all ages, especially in today's competitive age when most of us lead stressful lives and tend to take our health for granted. Being health conscious has its benefits. Exercise and fitness not only helps prevent obesity but improves self confidence, efficiency and one's overall sense of well-being. We at BFH are delighted to have Fitness First, the leading global fitness company, open a club at BFH. The agreement marks yet another step towards making the BFH community self contained, with a prudent mix of work and leisure spaces and we are confident that the club will operate as a convenient workout spot for those working in the BFH premises as well as the general public because of its prime location."
Fitness First was founded in the UK in 1992 and is the fastest growing fitness club chain today, with a presence in 18 countries.
Current plans envisage rapid expansion in the Middle East.
A quality conscious health club, Fitness First offers leisure and fitness services at affordable prices and with flexible payment options.
It has a one-health club mentality, which means that every single Fitness First member counts.
As its motto says, it's about 'Real People, Real Results', so its business is no longer just about helping people lose weight but changing their lives.
Mr. Gary Knill, CEO of Fitness First Middle East said "Maintaining health today is a challenge, given the increase of lifestyle diseases like diabetes, heart complications and obesity, among others. We aim to create the perfect platform to help people achieve their
fitness goals, with our experienced team of professional personal trainers and certified instructors and our state-of-the art technology. We are excited about the solid opportunities for our expansion in the MENA region and are currently targeting prominent hubs in key cities.
BFH's integrated cluster model, prime location and world class facilities are the perfect springboard for us to increase our presence in Bahrain," he said.
Fitness First's facilities will include a gym with state of the art cardio equipment, studio for Group Exercise, Personal Training, indoor cycling studio, gym cardio theatre for total entertainment.
Facilities also include a swimming pool as well as well-being therapies like sauna and steam baths. Also available is a members' lounge, changing rooms and a Free DVD library.
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Posted by Eman Hassan
