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Commenting on the exclusive promotion available to Visa cardholders, Norliza Kassim, Head of Regional Marketing, Middle East and North Africa, said:
"Visa continuously strives to develop promotions that offer value to cardholders and provide unique experiences. By bringing together shopping and football, Visa has combined two favourite past times of the region, to create a remarkable campaign for cardholders to enjoy."
Twelve lucky cardholders will win a package for four to attend DSF 2009, including flights and four nights accommodation at a 5 star Marriott hotel in Dubai.
Visa won the worldwide rights to FIFA's competitions from 2007 to 2014.
The FIFA World Cup is the most watched sports event in the world.
FIFA estimates that more than 26 billion cumulative viewers in 214 countries watched the 64 matches that made up the 2006 event.
As a worldwide partner of FIFA, Visa will support official FIFA events such as the FIFA U-20 World Cup to be held in Egypt in July 2009, the FIFA Beach Soccer World Cup in Dubai, November 2009 and the FIFA Club World Cup held in the UAE in 2009 and 2010.
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Posted by Ehab Al-Abbadi
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