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Wednesday, December 2 - 2009

Middle East ikyp launch at Media & Marketing Show Dubai

  • United Arab Emirates: Wednesday, October 29 - 2008 at 15:54
  • PRESS RELEASE

Kyp Systems are to officially launch their patented iKyp communications tool to the Middle East market at the Media and Marketing Show next week.

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  • Nicholas Miller, Kyp Systems chief executive.
    Nicholas Miller, Kyp Systems chief executive.
The brand engagement specialists are working exclusively with Delwood Consultancy Services to offer their solutions to the region and will front a showcase stand at the Show, which runs from November 3 until November 5.

The London based company offer a range of products and services to help brands truly engage with their consumers which includes the iKyp - a paper-based marketing tool, developed to engage consumers and proven to deliver higher response and ROI rates.

Kyp Systems have previously delivered successful marketing campaigns for brands including brands including McLaren, Vodafone, American Express and Shell.

The iKyp has recently been used to promote Messe Frankfurt trade fares including Beauty World and Automechanika Middle East and will be used as a guide to the upcoming Dessert Rhythm festival.

As well as launching the iKyp at the Media and Marketing Show, the team at stand DA438 will give away daily prizes including free tickets to veterans' tennis event The Legends Rock Dubai and spa experiences.

Nicholas Miller, Kyp Systems chief executive, said:
"The Media and Marketing Show is the perfect platform to introduce the iKyp the Middle East market. We are very excited to be working with Delwood to offer our products and service to the one of the worlds fastest developing regions."


Kyp Systems is also in the process of launching a New York office and expanding its operations in San Francisco - further evidence that the iKyp has developed into a global marketing solution.
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Notes and media contacts

About the Media & Marketing Show
Media and Marketing Show is one of the world's leading must-attend, networking and educational resource platforms for media and marketing professionals. In addition, it is the only show of its kind in the region. Over 9,000 visitors are expected to attend the event.
The Media and Marketing Show is the only international event dedicated to supporting the rapid expansion of media and marketing opportunities in the Middle East. It is THE PLACE to meet and mix with all the key Players who are shaping the future of the industry in the region as well as across the globe.

The 2007 Show attracted almost 10,000 visitors from 47 countries over the three days, the majority of whom (60%) were senior management with specific decision making responsibility for marketing and advertising activities. The Show was considered to be good particularly by decision makers who also spent the most amount of time at the Show of all visitors.

For more information, please contact:
GARY CLELAND
Account Manager
DL: +44 (0)20 3128 8110
T: +44 (0)20 3128 8100
M: +44 (0)7525 225903

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