Edutech and LexisNexis host forum on 'Information Solutions'

The event was held at the Emirates Towers, Dubai and focused on the various offerings of LexisNexis, which can aid organisations gain customer, market and competitor insights and enable decision makers to make better informed business decisions to acquire a strategic advantage in their markets.

Present at the event were Pim Stouten, Solutions Manager, LexisNexis and Raghavendra Manbol, Head - Information Solutions, Edutech Middle East in addition to other senior officials from both companies.

The event attracted strategists, client/portfolio/fund managers, risk and compliance managers, business development managers, research managers, and marketing and public relations officials, who attended to know more about LexisNexis' leading-edge solutions, which have been designed to analyse competitor and customer information.

The event's primary goal was to educate organisations on how they can extract valuable relevant information from massive data volumes from research journals and industry studies.

In addition, Edutech also focused on other solutions from LexisNexis, which can help knowledge-driven professionals in the region access financial, competitor and industry information to optimise their marketing strategy.

Speaking at the forum, Kristin B. McFadden, Senior Business Manager, Edutech Middle East, said,

"Information is power, and in today's highly dynamic marketplace, the organisations with the widest access to relevant information have the best advantages to dominate the industry where it operates. Through this event, we are seeking to educate the enterprise sector on how they can leverage enhanced knowledge of industry trends to make better business decisions, more successful product launches, and improved management of brand reputation. We will also demonstrate the outstanding features of LexisNexis' solutions, including its capacity to facilitate a stronger customer relationship between companies and their clients, thereby putting them one step ahead of the ever-changing needs of the market."

The forum also featured industry experts from LexisNexis, who highlighted the company's solutions for knowledge-driven professionals in an address entitled, 'Research, Analytics and Information Management'.

This was followed by a panel discussion on the topic 'Relevant, Reliable Information: Importance in Today's Competitive World', which was participated in by representatives from LexisNexis and Edutech.

As the partner of LexisNexis in the Middle East, Edutech has jointly organised the event in an attempt to disseminate information on the various offerings of LexisNexis and to provide decision makers with the platform to voice their concerns on current information issues in the region.

"Our deeply rooted commitment to the advancement of information solutions within the regional market has motivated us to partner with a market leader such as Edutech for this initiative. We have successfully united proprietary brands, advanced Web technologies and premium information sources and have come up with solutions that provides organisations with access up-to-date and accurate, global news and competitive intelligence that affects their business. Through this forum, we are aiming to help customers win in their own marketplace, improve productivity, increase profitability and stimulate growth."

concluded Pim Stouten.