Fortune Group, Etisalat to sponsor Pakistan-West Indies ODI series in Abu Dhabi

Expressing his delight on bagging the sponsorship Mr. Syed Muhammed Ali, CEO of Fortune Group said:

"We have had a long association with the game of cricket and with ADCC. Cricket is a craze amongst the people from the sub-continent; especially Pakistan and India. By associating with such a popular game we reach out to a wider audience across the globe. It's great pride for us to have an association with a tournament of this stature and be the title sponsor for this event."

Similar sentiments were echoed by Etisalat on their Presenting Sponsorship, "Cricket is an acclaimed sport that connects all nationalities and the game is especially popular with Etisalat's expat customer base. At Etisalat we strongly believe in connecting with our customers and through this series we aspire to REACH out to all cricket lovers. We wish the participating teams and the organizers all the very best for the tournament."

Sheikh Nahayan bin Mubarak Al Nahayan, Chairman of Abu Dhabi and Emirates Crickets Boards, expressed his appreciation of the sponsors, Fortune and Etisalat, and thanked them for supporting his vision of developing UAE as an international Cricket Venue. Their sponsorship will encourage development of the game at grass-roots, regional and national level.

Commenting on the sponsorships Mr. Dilawar Mani, CEO of Abu Dhabi Cricket Club, said:

"The Abu Dhabi Cricket Club is extremely delighted at receiving confirmations of sponsorship from both the Fortune Group and Etisalat. The Fortune Group has been an ardent and passionate supporter of the game and has come forward yet again to demonstrate their total commitment to promote the sport of cricket in Abu Dhabi. They have chosen the role of Title Sponsors for the forthcoming series which will be titled the 'Fortune Cup'. Etisalat, the national telecommunication service provider, has come forward for the first time and it offers the game a unique experience of having a 'national company' assume a role in sponsoring the sport of cricket in Abu Dhabi. This augurs well for the future of the game and we hope that Etisalat as a pioneer 'Presenting Sponsor' will feel that they received good value as this step will also encourage other national companies to come forward and support the development of the game. We applaud the Fortune Group and Etisalat and intend to deliver unprecedented publicity and media value to our sponsors."

The event is marketed and managed by ASSET, one of the most experienced Sports and Entertainment solutions' company. Mr. Sanjay Lal, Managing Director of ASSET, marketers and managers of the tournament, said:

"Etisalat and Fortune Group have traditionally been very active in their own way in the Sports sponsorship medium. We are very proud that we could generate these sponsorships for Abu Dhabi Cricket Club along with the sale of broadcast rights to TEN Sports and are very excited to deliver an extremely successful event to all event partners and to over 500 million cricket lovers across the world. An official ODIs series is coming to UAE after May last year and the Fortune Cup is a very prestigious event where West Indies is coming to play here for the first time. Further I would like to thank HE Sheikh Nahayan Mabarak Al Nahayan, Chairman of the Abu Dhabi Cricket Club, respected CEO and all the board members of ADCC for giving us the opportunity to manage and market the Fortune Cup."

The 3-day ODI tournament promises to be an exciting event in which two powerful giants of the cricketing world will be pitted against each other for the Fortune Cup. The matches will be telecast on Ten Sports and will be watched by over half a billion cricket crazy fans across the world.