Canon Middle East consolidates market share in printer segment with the launch of new laser and inkjet printers

The new launches consolidate Canon's market share, with the company occupying number two position in terms of range of products in the Laser and Inkjet category.

"Canon has a very strong printer line up in terms of technology, performance and range and is one of the key players in the printing industry. The laser category is a fiercely competitive segment and one which we are confident has the potential for significant growth. Canon's new i-SENSYS laser range reveals a totally new and expanded colour multi function line up and a full range of mono MFP which will consolidate Canon's position in this segment,"

said Bittu Mattam, Product Manager, Canon Middle East.

In addition to the i-SENSYS models, the new Pixma range builds on the lab quality photo printing legacy established by the Pixma brand takes it to a next level in terms of new feature additions and the introduction of a Wi-Fi model. While Canon's three new entry level scanners boast higher scanning resolutions and faster scan speeds as low as 11 secs.

The announcement of the new line up came at Canon Middle East's Office Professional Print (OPP) seminar held at Movenpick Hotel, Dubai from October 26th to October 27th for its Tier One and Tier Two partners.

The OPP seminar is the latest in a series of Channel events organised by Canon Middle East and provides Tier Two partners with insight into the new Canon line up and forthcoming strategies relating to the new products, development of Channels and marketing initiatives in the region. The seminar is designed to further improve Canon's relationship with its channel partners by providing a greater understanding of the OPP product range and valuable feedback from partners.