Hyundai enters UAE luxury market with new Genesis

With its artfully-sculpted modern exterior form and understated, clean character lines, Genesis projects an authoritative, sophisticated presence. Genesis represents an investment of approximately $600m and is the culmination of four years research and development.

"Genesis is the pride of Hyundai technology and symbolizes our determination to enter the highly competitive arena of luxury cars now dominated by the Europeans," Hyundai Juma Al Majid Est. President Mr. Isam Abu Nabah said. "Genesis will consolidate our position as the leader of the UAE luxury sedan market."

Using the Mercedes E-Class, BMW 5-series and Lexus GS as the engineering benchmarks for the Genesis program, the Hyundai development team adopted a new rear wheel drive platform. With the new layout, Genesis attains the near-ideal 52:48 front: rear weight distribution which facilitates optimal handling dynamics.

"Genesis has been designed with the VIP in mind; all its premium features combine to make what is quite possibly the most comfortable corporate vehicle available in the UAE."

Genesis' layout means that it has more passenger and luggage space than its competitors and its full options utilize the latest in technology and Hyundai engineering to create a premium executive vehicle.

In the US, the National Highway Traffic Safety Administration awarded five-star crash test ratings, the highest government rankings in the country, to Genesis for both frontal and side-impact crash tests.

"Genesis was engineered with a lightweight but strong body shell, featuring ultra-high tensile steel, laser welding, and advanced adhesive bonding," Abu Nabah said.

"Add eight airbags and electronic active head restraints and you can see the focus we placed on designing Genesis for occupant safety. These five-star results are just one indication of the dedication Hyundai engineers place on safety."

Maintaining Hyundai's emphasis on delivering leading safety technology, Genesis boasts world-class active and passive safety features that both prevent accidents and maximize the well-being of its occupants in the event of a collision.

The Genesis continues the Hyundai tradition of standardizing key life-saving safety technology, with features such as Electronic Stability Program (ESP), eight airbags and electronic active head restraints.

ESP compares the driver's intended course with the vehicle's actual response.

It then brakes individual front or rear wheels and/or reduces engine power as needed in certain driving circumstances to help correct understeer or oversteer.