• HSBC

Philips launches new range of back up power devices

  • United Arab Emirates: Thursday, October 30 - 2008 at 14:51
  • PRESS RELEASE

Philips launches a new range of back up power devices providing consumers with the peace of mind that they will have the power to carry on with mobile calls and listening to their favorite MP3 player.

Designed for people on the go, the new Power4Life range of back-up power and universal charger products allows electronic devices such as mobile phones, PDAs and iPods to be conveniently charged through a single Universal USB charger, or re-energised by a handy back-up power pack.

Vincenzo Ventricelli, Director Customer Marketing - Middle East & Africa, Philips Consumer Lifestyle, said:
"Electronic gadgets are an integral part of the modern lifestyle. Whether it is a phone, portable music player or a PDA, running out of battery is one of the most common and frequent frustrations consumers face."


"By providing portable power solutions and allowing all electronic devices to be charged from a single charger, Philips Power4Life range offers clever and simple solutions to keeping us energized," Ventricelli added.

Universal USB chargers:



Understanding that people on the move often forget to bring all the chargers they need for their portable entertainment and communication gadgets, Philips Universal USB chargers will power most portable electronics via a single universal charger. This range of compact chargers not only ensures you never lose touch with loved ones; they also cut down the clutter in your travel bag, office and home. Regardless of the location, the Philips Universal USB charger will keep portable electronics performing at their best.

Catering for multiple portable electronics and providing up to 15 hours of backup energy, Philips SCM7880 is the flagship model in the Philips range and winner of 2008 T3 Award for Best Travel Accessory. This user friendly charger features an LED indicator, six connector tips and comes complete with a retractable USB cable and handy travel bag. With its sleek, compact design and handy functionality, Philips SCM7880 Universal USB charger is the perfect home, office or travel companion.

Emergency Phone Charger:



The tiny SCE2110 is the perfect pocket companion for consumers who only need back-up power for their mobile phones. With five connector tips and an LED indicator, the Philips SCE2110 Portable Powerpack is a convenient way to always stay in touch with friends and family.

The new Philips Universal USB Charger products and new Philips Emergency Phone Charger product are now available at all authorized Philips resellers and retail stores with a recommended retail price.
Philips Universal USB Charger SCM7880 winner of  2008 T3 Award for Best Travel Accessory. 
Philips Universal USB Charger SCM7880 winner of 2008 T3 Award for Best Travel Accessory.
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Notes and Media Contacts »

About Royal Philips Electronics:

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR27bn in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

For further information, please contact:

Galia Rizk
Philips Consumer Lifestyle
Tel: +971 4 4362511

Yasser Fathy
Managing Director
Arabia PR FZ LLC
Tel: +9714 3911200
Fax: +9714 3904511

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