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Pelikan Middle East launches its strategic business initiative and new product at Gitex 2008
- United Arab Emirates: Thursday, October 30 - 2008 at 14:49
- PRESS RELEASE
Aiming to capitalize on the 2007 strategic business initiative "Total Office Solutions", Pelikan ME introduced the new theme for 2008, "Solutions you can apply...." to differentiate and emphasize the competitive advantage of the brand within the industry by providing office, school and printing solutions to the customers utilizing the wide product assortment.
New Printing Solution System:
Pelikan Middle East (FZE) will introduce the new PowerPad system and will explain the technical functionality of the product through live demonstrations by re-filling original empty HP & Cannon inkjet cartridges.
The PowerPad technology has won an award in the "Best Accessories" category in "The Best of Retail Vision Europe Award, spring 2008". This is the second award for the intelligent PowerPad System of Pelikan as, In 2007, Pelikan PowerPad System had received an award for Canon cartridges in the "Innovationspreis 2007 Initiative Mittelstand Technologie" event.
New Writing Solution System (griffix):
Pelikan Middle East (FZE) will introduce the world's first comprehensive learn-to write system called griffix.
The new learn-to-write system consists of a wax marker, a pencil, an ink pen and a fountain pen. While the unique technology and outstanding quality provide the highest degree of accuracy, the different designs, the coloured ink cartridges and the fun buttons are simply fun for young people. There are a large number of different versions for boys and girls as well as different versions for both right-handed and left-handed learners.
The unique feature of griffix writing instruments is their innovative grip, specially designed for children. It has been developed in accordance with the latest findings in the field of graphomotor skills, in collaboration with educational experts and the Fraunhofer Institute for Industrial Engineering.
The special feature of this new learn-to-write system is the design of grip area which is same for the simpler writing instruments as well as that are traditionally perceived as more difficult to use. The child does not have to adopt a new approach every time it progresses to the next stage in the learning process.
Pelikan griffix won the famous ISPA award for the comprehensive learn-to-write system at the award ceremony which took place on 25th January in Frankfurt during Paper world 2008.
Pelikan ME Promotion at Gitex 2008:
Gitex is a platform to communicate with B2B, SoHo & SMB customers and, to motivate them Pelikan Middle East has initiated two raffle draw promotions; the first promotion gives the visitor an opportunity to win a Geha multi-media projector. The second promotion, the participant will have an opportunity to win a free trip for two by faxing or emailing their Pelikan product purchase invoice from any outlet valid till 18th December 2008.
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Posted by Siba Sami Ammari
Thursday, October 30 - 2008 at 14:49 UAE local time (GMT+4)
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About Pelikan Company:
Pelikan is an established German brand and company since 1838. The company was founded as an ink and paint factory in 1832. The official founding date of Pelikan is 28 April 1838. The Pelikan logo is now one of the oldest registered trademarks in Germany.
Since then, Pelikan grew and expanded across the globe, with enlarged factories and pioneering products. Over the decades, Pelikan invented and manufactured products for stamping, gluing, eradicating, copying as well as painting for school children. In 1929, Pelikan invented the first fountain pen with an innovative plunger piston mechanism and thereafter started inventing writing instruments for use in schools and offices as well as high valued writing instruments for the pen collectors.
Today, Pelikan is one of the market leaders and pioneers providing Office (stationery & desk accessories), School (colouring & painting), Writing Instruments & Printing Consumables (Toners, Cartridges, Ribbons & premium quality papers) worldwide. Pelikan strives to maintain the brand's good reputation that stands for high quality, innovation, reliability, diversity and creativity in its product offerings. Pelikan is proud of its German tradition, heritage, technology and craftsmanship and aims to continuously improve on its quality standards across all its product categories. Pelikan aims to create products that inspire creativity and imagination, encouraging people to express themselves in diverse ways, be it through painting, writing or drawing.
In 2006, Pelikan Group incorporated Pelikan Middle East (FZE) to manage the Middle East, Africa & Indian Sub-continent market by appointing country wise business partners who are qualified and have professional company setup & infrastructure to promote and position the Pelikan brand in all marketing & sales channels (Modern Trade, Traditional Trade, B2B & e-business)
Pelikan Middle East has initiated new market offerings to differentiate and emphasize the competitive advantages of the brand within the industry by providing office, school & printing solutions utilizing the wide product assortment.
Since 2006, Pelikan Middle East has achieved remarkable growth and business development in all the regions and looking forward to expand the operations to SAARC and other African countries, introducing new innovative products and technology for the growing market in the GCC, Levant and North African countries targeting a growth rate of 25% annually.
Business Contacts:
Mr. Nasser Al Atrash
Pelikan Middle East (FZE)
Vice President,
Head of Middle East & Africa Business Operation
Tel: +971 6 557 4571
Fax: +971 6 557 4572
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