IBQ unveils a new corporate identity

The new corporate identity was unveiled at a reception held at the Four Seasons Hotel in Doha. The function was attended by Mr. Ibrahim Dabdoub, Vice Chairman of IBQ, board members, and distinguished guests. This marks the start of a new era for IBQ, while it also celebrates a notable 50 year old history as a leading bank in Qatar.

Qatar's oldest bank continues to evolve in parallel with Qatar's phenomenal growth and the more recent diversification of the economy. The new logo signals the blossoming of a friendly and approachable bank that builds on the bank's legacy of delivering superior customer service.

IBQ's new corporate identity draws on inspiration from the Shafallah flower that grows in the deserts of Qatar. The new identity reflects IBQ's vision to become a leading bank in Qatar through personalized and customer focused banking. Capitilising on what has been an ongoing strategy for success; IBQ's distinctiveness in this regard is now properly captured with its vibrant and bright new logo. The character and spirit of the bank is represented as being modern, progressive and caring, which will make all its customers feel special.

IBQ is guided by its core values of integrity, collaboration and enthusiasm when dealing with its customers and makes sure that their needs are fulfilled.

Mr. George Nasra, Managing Director said,

"The move to embrace a new identity indicates IBQ's recognition of the changing demands of the Qatari Market. As the country rapidly progresses, so does the expectations of its people. We felt that a fresh look and feel was needed to reflect the changes we are making to meet the challenges of a 21st century Qatar. We will be improving our ability to meet the evolving needs of our customers by continually enhancing processes. We will continue to diversify our product range and introduce innovative, value added products and services. This will be bolstered by heavy investment in our internal processes, systems infrastructure and human capital. The revitalized corporate identity confirms how IBQ is moving to a new era of change. We know this will help us become a leading banking force in the State of Qatar."

The new identity will be rolled out across all branches and customer touch points including exterior signage, ATMs, Website, internet banking and marketing collaterals.