ACCPAC appoints first Saudi eCRM partner

"There is a great deal of excitement over the business potential that companies derive from customer relationship management solutions," said Dr. Mohamed Al-Amri, Managing Partner of the firm. "I believe that ACCPAC's eCRM adresses that potential and delivers a great set of tools for Saudi-based companies to take their businesses towards greater customer focus, while leveraging the capabilities that technologies present today."

"The Kingdom is a strategic market to us and we are pleased to see companies like Dr. Mohamed Al-Amri adopting new and important technologies like eCRM," said Marc Van der Ven, ACCPAC's regional manager. "I am confident that Saudi businesses will leverage CRM as a competitive advantage tool and that they will find the highly-skilled auditors and professional IT consultants at Dr. Mohamed Al-Amri & Co. a trusted source for advice and implementation."

Van der Ven explains that Customer Relationship Management solutions (CRM) help businesses organize and manage their relationships with customers and are used by companies which value customer satisfaction. "CRM is more than just contact management. The idea behind CRM is to make customer information available for everybody in the company so that the various departments meet every product or service need of the customer involved in the business. For example, if a marketing department runs an outbound campaign, all of the information about the customers and the program should be retained for the sales staff to follow up on, the customer service representatives to answer any queries, technical support to provide any field support, and management to see the ROI at the end of the campaign.", he added.

This means that CRM applications are today used with data warehousing, data mining, call centers and other intelligence based applications.

Dr. Mohamed Al-Amri & Co., having been an ACCPAC Solution Provider in the Kingdom for over 2 years, has helped many Saudi companies implement ACCPAC accounting software over this period. "For our clients, ACCPAC eCRM is a natural extension of their business," explained Dr. Al Amri, "It seamlessly integrates with ACCPAC accounting solutions and provides key personnel with easy access to a common, client-focused knowledge base to better manage the business. Many other products in the market ignore the crucial integration with the back-office accounting system."

Earlier this month, ACCPAC released its complete set of wireless and Internet-based customer relationship management (CRM) solutions for the Middle East region. ACCPAC's eCRM enables companies to manage customer, partner and prospect interactions anywhere and at anytime via phone, email, the Web, fax or WAP-enabled handheld devices.

Since the launch of the company's operations in the Middle East in February 2001, ACCPAC's priority has been to work closely with business partners, offering them full marketing and technical support with cutting-edge technologies that address the specific needs of their markets.

"It is very important for businesses today to retain their existing customer portfolio as well as to work on expanding it for greater profitability. With ACCPAC's e-CRM, our clients are able to build long-lasting and profitable relationships with their customers," said Dr. Al Amri. " We believe information technology is a key ingredient in any recipe aimed at establishing and maintaining successful business practices for any organization and ACCPAC brings internationally recognized information technology tools that make the best ingredients for the Kingdom's organizations as they plan their IT road ahead," he ended.

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