Lawson Software and E3 participate in Middle East healthcare event

In conjunction with its regional channel partner,
Dubai-based E3, Lawson is taking part in the event entitled 'Middle East Healthcare at a Crossroads.'

This event will feature Harry Debes, President and CEO for Lawson, and Bill Hill, Vice President EMEA Healthcare for Lawson. It will also feature regional leaders in healthcare, including executives from the Ministry of Health,
representatives from the World Health rganization and Muwaffa Lahham, CEO of E3.

Currently, E3 serves as the exclusive channel partner for Lawson healthcare solutions in the Middle East. The event, which is co-sponsored by IBM will include presentations from IBM and Stephen Lieber, CEO for the Healthcare Information Management Systems Society (HIMSS).

E3 organized this healthcare industry event to explore transformational challenges facing the healthcare sector in the region.

Harry Debes, President and CEO for Lawson, said:

"The Middle East is at a crossroads in healthcare on two levels - first, it stands at a crossroads in how the industry views and uses technology, and second, it stands at the cultural crossroads in our increasingly global business environment. We look forward to playing a role in the growth and modernization of healthcare in this region as we expand Lawson's presence in the global healthcare
industry."

As Lawson's regional healthcare channel partner, E3 is also using this event to highlight the opening of its new facility in Dubai.

The company has expanded its investment in its Lawson-specific practice to provide sales and support services to Lawson healthcare customers in the region, including American Hospital Dubai, which became a Lawson customer nearly
one year ago. E3 now employs an experienced sales, marketing and professional services team, which will be based out of the new facility
in the Business Central Towers in Dubai Media City.

"The Middle East is at the confluence of vision and capital," said Lahham. "Regional governments have made their visions for healthcare clear - attract and retain the best people, build the best infrastructure, use the best material and equipment available, and manage these resources for the good of citizens and residents in the
region. In short, be the best. This event will challenge conventional thinking about how business technology can help deliver world-class
patient care and outcomes, and provoke transformational action to achieve the governments' visions."

Nam Vo, Vice President of Global Healthcare Strategy for Lawson, said:
"The strength of our growing partnership with E3 underscores our focus on bringing Lawson's healthcare-specific products and expertise to more regions around the world. We have a proven track record with hundreds of healthcare customers across the spectrum - from community hospitals to the largest, most well-known medical institutions in the world. We understand the needs of healthcare providers and we're bringing that expertise to a broader global market."

Sheikh Abdulaziz Aljomaih, Chairman of E3 and Managing Director of Aljomaih Investments, said:

"Working with Lawson, E3 is helping to redefine medical practices and establish a new standard for excellence in the growing healthcare sector in this region. We created this partnership with Lawson to help drive operational improvements for healthcare facilities and to improve overall patient care. We are now beginning to see the results as more healthcare providers in the region are seeing the need for improved best practices and industry-specific technology solutions."