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PURE International brings 'Swiss Property Apres Ski' to Dubai

PURE International, the specialist real estate sales and marketing agency, will showcase an astounding selection of investment opportunities at the first ever dedicated Swiss property event to be held in Dubai this week.

  • United Arab Emirates: Monday, November 03 - 2008 at 12:23
  • PRESS RELEASE


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PURE International brings 'Swiss Property Apres Ski' to Dubai.
PURE International brings 'Swiss Property Apres Ski' to Dubai.


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Swiss Property Après Ski will be hosted on the 4th and 5th November in the Kempinski Chalet, over-looking Ski Dubai, Mall of the Emirates.

The market for ski resort properties in Dubai has been fuelled in recent years by the innovative development of the Ski Dubai indoor slope that passed two million visitors in May 2008. Such has been the popularity of Ski Dubai that further indoor ski slopes are being planned in Dubai and in the wider emirates.

The show will offer visitors a collection of luxurious homes located across some of Europe's most prestigious ski resorts in the beautiful Swiss Alps - and with an array of property purchase options from bespoke and off plan properties to resale and development located options, Swiss Property Après Ski will provide property investment scenarios to suit all pockets.

The show will highlight the fantastic value to be had through property investment in Switzerland, one of the world's safest and secure economies, at a time of global economic uncertainty. All properties on sale can be bought on a 'buy to live or buy to let' basis and offer a unique lifestyle choice for Middle Eastern investors. They will be of particular interest to those looking for a second home to utilise in either the summer or the winter plus to those looking for holiday letting opportunities.

As Phil Agius, Managing Director of Pure International which has offices in Dubai and Switzerland, explains:

'For many years investors in the Middle East have been totally focused on the local property market boom and the high yields this has delivered. However the recent turbulence experienced across international markets and to a lesser extent here in the region, has presented local investors with the very real dilemma of where their investments are best placed.'



He added,'Swiss Property Après Ski delivers a prime opportunity for investors to diversify their portfolios through investing in property stock in an established and traditionally safe and secure market. In doing so, investors can be assured of strong yet stable returns in what, in essence, will be a safe haven for their equity and at prices much lower than many would imagine for prime Swiss real estate.'

Agius went on to say,'Many resorts we represent are just 90 minutes from Zurich airport which has daily Emirates and Etihad flights from Dubai and Abu Dhabi making owning a second home in Switzerland so much more accessible for UAE residents.'

Properties on show at Swiss Property Après Ski will range from fully furnished two bedroom ski-in, ski-out apartments at the snow-boarding and free-skier wonderland that is Rocks Resort in LAAX, 90 minutes from Zurich.

A VIP evening event is taking place at the Kempinski Hotel Ski Chalet on the 4th, November from 6.30pm with an open day on the 5th from 11am-9pm. RSVPs required.

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Notes and media contacts

About PURE International:

PURE International offers a range of specialist services for the sale and marketing of luxury property in recreational destinations worldwide. Since its inception in 2004 PURE has established wholly owned offices in the UK, Ireland, Canada, Switzerland and the UAE, a partner office in Holland and has a growing database in excess of 40,000 people. The company has sold in excess of 1,000 residential real estate units with an average value of Dhs5.5m and won several high profile awards including the Homes Overseas Gold Award for Best Estate Agency Marketing 2007 and Homes Overseas Award for Best Agency Website 2007. The current value of schemes offered by PURE is Dhs21bn.


For further information or images contact:


Four Communications:

Rebecca Leach
Tel: 055 985 3377

Margaret Flanagan
Tel:055 985 3378

Rebecca Leach
Account manager
Four Communications Group
Office 707, Tower A
Business Central Towers
Dubai Media City
PO Box 502099
Dubai , UAE
Tel: +971 4 369 3728
Fax: +971 4362 5358
Husam Odiabat Posted by Husam Odiabat
Monday, November 03 - 2008 at 12:23 UAE local time (GMT+4)

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