HH Sheikh Majid visits Modhesh stand as DSF Office announces new line of Modhesh products

HH Sheikh Majid made a prolonged stop at the colourful Modhesh stand and was received by Laila Suhail, CEO; Ibrahim Saleh, Coordinator General; and other senior officials of the Dubai Shopping Festival Office. His Highness was briefed on the aim of the DSF Office's participation in the exhibition and the role played by the government department in promoting the region's emerging character and licensing industry.

The first day of the exhibition witnessed the announcement by the DSF Office of a new line of Modhesh products. Named the 'Modhesh Kiddy Rides', the new addition of children's rides is aimed at adding value to the existing portfolio of over 600 exclusively branded Modhesh products that are successfully retailing across the city.

Commenting on the launch of the Modhesh Kiddy Rides, Laila Suhail said, "These rides form part of our endeavour to enrich the entertainment experience for children given the fact that they are extremely popular among the related age-group. The ride equipment was manufactured in Germany keeping with international quality standards and we aim to introduce new Modhesh products into the market soon."

Ghanim Al Ghanim, Modhesh Brand Development Agent (Licensing and Distribution) said, "Modhesh products have been extremely popular among all segments of the public for a number of reasons including the high standards of quality followed in manufacturing these items. The Modhesh Kiddy Rides are unique in design and follow four themes - Magic Carpet, Modhesh Boat, Modhesh Car, and a Modhesh airplane."

Ghanim added that the rides are currently present inside Magic Planet at Deira City Centre and that plans were underway to introduce them in Magic Planet centres across the country in the first phase.

Visitors to Character Dubai 2008 can view the Modhesh Kiddy Rides and a whole range of other Modhesh merchandise at stand number 400 located at hall number 1 of the Dubai International Convention and Exhibition Centre. The exhibition concludes on October 30.