The bold, innovative website in the traditional QMA corporate colors of black, white and grey provides detailed information about the organisation's role in accomplishing the vision of His Highness The Emir of Qatar through education and cultural interaction with communities inside and outside of Qatar, as well as its permanent collections, special exhibitions, educational programs and all the latest QMA news and events in an easily accessible format.
Collections featured in detail on the new website include Costumes, Textiles and Jewelry, Photography, Orientalists and Natural History. The website includes a special section dedicated to the Qatar National Museum and complete information about the new Museum of Islamic Art, which will open to public visitors on December 1.
'Now is the ideal time to launch the website. The opening of the Museum of Islamic Art will be recognized around the world as a significant cultural milestone, resulting in far greater interest in Qatari history and culture. Eight hundred million people with internet access will now be able to discover more about our proud Qatari heritage,' said Mr. Abdullah Al-Najjar, Chief Executive Officer of Qatar Museums Authority.
Yet another first for the website is the public unveiling of the new QMA corporate logo; a bold, sophisticated design which captures the QMA qualities of innovation, heritage, and cultural leadership that are its greatest strengths.
The website is aimed at a very diverse target group. Not only will visitors have different nationalities; their knowledge about the history and culture of Qatar differs. For this reason the QMA website offers information in an easy to understand format. Initially, visitors will be able to view the website in Arabic and English, with other language versions set to follow soon.
'A lot of material on the website has never been published before in this form. For instance, the innovative Events Calendar is the first Qatari website to provide complete, up-to-the-minute information about cultural events happening in Qatar in which QMA is involved,' added Al-Najjar.
The site also provides information about the Authority's role in preserving and promoting the history and archaeology of Qatar, publications about Qatari art and culture and a message from Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, Chairperson of the Qatar Museums Authority Board of Trustees.
Qatar Museums Authority unveils first website
In the next phase of its major strategic branding campaign, Qatar Museums Authority (QMA) has unveiled its first ever website to coincide with its most prestigious event; the November 22 opening of the QMA's flagship project, the Museum of Islamic Art.
- Qatar: Tuesday, November 04 - 2008 at 14:59
- PRESS RELEASE
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About the company:The Museum of Islamic Art opening 22 November 2008 is a pioneering project, setting apart the cultural vision of the State of Qatar, both in the region and across the world. Under the guiding vision of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, Chairperson of the Qatar Museums Authority Board of Trustees, the project sets the founding stone in the cultural blueprint to transform the State of Qatar into a global capital of culture.
The Museum stands as an architectural masterpiece 60m off Doha's Corniche on an island made of reclaimed land. Pritzker Prize laureate, I.M. Pei, was commissioned to design the 35,500sq m Museum; inspiration for which he found in the 13th century sabil (ablutions fountain) of the 9th century Mosque of Ahmad ibn Tulun in Cairo, Egypt.
The stone-clad Museum is composed of a five-storey Main Building and a two-storey Education Wing, which are connected across a central courtyard. The Main Building's angular volumes step back progressively as they rise around a 50m high central domed atrium. The dome is concealed from outside view by the walls of a central tower. A glass curtain wall rises to a height of 45m on the north side of the Museum offering stunning views of the Gulf and West Bay area of Doha from all five floors of the atrium.
Collected from three continents including countries across the Middle East and as far reaching as Spain and India, the Museum's artworks date from the 7th through to the 19th century. Representing the full scope of Islamic art, the collection includes manuscripts, ceramics, metal, glass, ivory, textiles, wood and precious stones, and are of superior quality.
Qatar Museums Authority was created in December 2005 to combine the resources of all museums in the State of Qatar. The Authority's vision revolves around the provision of a comprehensive umbrella under which future plans will be drawn for the development of national museums and the establishment of an effective system for collecting, protecting, preserving and interpreting historic sites, monuments and artefacts.
For further information, please contact:
Krikor Khatchikian
Senior Account Manager
Cohn and Wolfe Public Relations
Tel: + 974 428 3177
Posted by Husam OdiabatTuesday, November 04 - 2008 at 14:59 UAE local time (GMT+4)
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