New BMW 3 Series strengthens position as world's best selling premium car

The new model, which arrives in the Middle East this month, is set to extend its lead of the premium automotive segment even further with revised exterior and interior design modifications, a revised range of engines and innovations in the areas of drive technology, safety and comfort that set unsurpassed standards for driving dynamics in its segment.

Phil Horton, Managing Director or BMW Group Middle East, said:

"For a number of years, the BMW 3 Series has been the world's top-selling premium car, and accounts for over 40% of BMW's global market sales. This model consistently raises the bar in terms of technology and driving dynamics thanks to impressive engineering and design leadership."

The new striking design accentuations give the exterior a sportier and more athletic look, from the striking v-shaped character lines on the bonnet which draws attention to the kidney grille. The hallmark dual headlights feature gleaming chrome surrounds and the rear of the vehicle is now wider, with new bumpers and L-shaped LED light technology giving the vehicle a more powerful appearance.

The modern, high-quality interior has been ergonomically designed to ensure optimum comfort with specific modifications in the selection of materials and additional chrome details to give a modern, high tech feel. Sporty elegance is highlighted by technology-oriented styling, including further refinements to the advanced iDrive Controller, air conditioning and audio controls.

The new BMW 3 Series offers a variety of engines which is unique within its vehicle segment, including five petrol engine variants that include a wide range of four and six cylinder engines.

The new technology features that will further increase the BMW 3 Series model's comfortable lead over the competition, include the next generation BMW iDrive operating system for the activation and control of entertainment, information, navigation and telecommunications functions, and is unsurpassed by any other manufacturer in terms of display quality and intuitive operation.

The new BMW 3 Series is a class leader in its category in emissions reduction, and has been designed around BMW's robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission.

The new BMW 3 Series, now available at all our BMW importers across the region, offers an unrivalled array of design and performance options that set the standards for all vehicles within its segment even higher.