Exhibitors prepare a showcase of an incredible range of products and services

The pavilion has been organized by Events Unlimited of Jordan, the co-organizers of the International Hospitality Forum. The Jordan Tourism Board will sponsor the participation of Jordanian companies who will be displaying various products covering foodstuff, hotel amenities, contract furnishing and many other products and services supplied and produced by Jordanian companies.

In addition, other countries will organize pavilions at HORECA benefiting from the boom of tourism and investment in Lebanon. For the first time, Austria, the United Arab Emirates and Thailand will participate at HORECA. Turkey, Holland and Cyprus, who were very satisfied in previous years will join HORECA once again with bigger and better stands.

The show's success stems from the fact that last year the Arab Summit and the Francophone summit demonstrated their confidence in Lebanon by selecting Lebanon as a host country. In addition, new hotel construction is on the horizon: A Kuwaiti firm, Landmark, will invest $150 million to build a five-star hotel and a complex of residential apartments and commercial offices. The Hilton group is building a $60 million 170-room project of 20,000 square meters. Solidère announced deals for hotel projects worth up to $200 million to be built in the next two years in downtown Beirut. Saudi Prince Al Waleed Bin Talal is also undertaking a multi-million dollar Four Season and Marina Towers project.