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"The general media power shift we are seeing today is making it more and more essential to get our message across to all of the people with an interest in our cars - you could call them publicists - who pass it on to others in turn, via their blogs and online communities."says Peter Ganjbar, Manager, Public Affairs, working with new online channels, at Volvo Car Corporation.
"We are also seeing the world's major media groups forging links with new forums on the internet to maintain the flow of traffic to their sites. This is a very interesting development for customers, dealers and everyone else with an interest in Volvo Cars." he continues.
"Viewers are never fooled. It is important to say who you are. YouTube is, in effect, a 'self-policing' medium. So we will be making it perfectly clear that everything published on "Volvo Cars News" is official and authentic material, produced by Volvo Car Corporation." says Peter Ganjbar.
Roula Beiruty, Marketing Manager of Volvo Cars ME said:
"This is a great initiative for Volvo. Televisual media has become hugely popular in the last few years and using YouTube as a strategic communication partner is a vital move for us in adapting to moving globalization."
The "Volvo Cars News" channel will carry everything from commercials and PR productions to television documentary material. The aim is to offer visitors worthwhile, enjoyable films about the latest products, and also to take them behind the scenes at Volvo Cars.
"And we will definitely be carrying breaking news here too," says Peter Ganjbar.
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Posted by Ehab Al-Abbadi
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