Etisalat brings cricket fever to the UAE

Titled "Fortune Cup", this will be the first ODI series coming to UAE since May 2007. Etisalat plans to roll out a series of exciting offers for its cricket loving customers to make this event a great entertainment experience for them.

Expressing his delight on bagging the sponsorship Mr. Essa Al Haddad, Chief Marketing Officer, Etisalat said:

"Cricket is an acclaimed sport that connects all nationalities and the game is especially popular with Etisalat's expat customer base from UK, India and Pakistan. At Etisalat we strongly believe in connecting with our customers and through this series we aspire to REACH out to all cricket lovers across the globe. We wish the participating teams and the organizers all the very best for the tournament."

Commenting on the sponsorships Mr. Dilawar Mani, CEO of Abu Dhabi Cricket Club said, "The Abu Dhabi Cricket Club is extremely delighted at receiving confirmations of sponsorship from both the Fortune Group and Etisalat. Etisalat has come forward for the first time to support cricket and it offers the game a unique experience of having a "national company" assume a role in sponsoring the sport of cricket in Abu Dhabi. This augurs well for the future of the game and we hope that Etisalat as a pioneer "Presenting Sponsor" will feel that they received good value as this step will also encourage other national companies to come forward and support the development of the game. We applaud the Fortune Group and Etisalat and intend to deliver unprecedented publicity and media value to our sponsors."

The 3-day ODI tournament promises to be an exciting event in which two powerful giants of the cricketing world will be pitted against each other for the Fortune Cup.

The matches will be telecast on Ten Sports and will be watched by over half a billion cricket crazy fans across the world.