Qurum City Centre initiates awareness campaign for taxi drivers

Drivers were invited to Qurum City Centre and offered the experience of a 'Drive By', in an attempt to ensure all drivers had the opportunity to familiarise themselves with the best routes to and from the mall.

With the first 1,000 taxis visiting the mall receiving a free gift and lunch bag to thank them for supporting the campaign, the Mall's management did all they could to encourage participation in the initiative, one which will ultimately benefit all visitors to the mall.

This initiative has been conceived with the taxi drivers of Oman in mind, as it is important for them to feel comfortable accessing the centre.

Figures have revealed that foreign visitors to the Sultanate have topped one million consistently for the past three years, reaching 1.3 million in 2006.

Statistics show that more than 30% of these tourists are likely to take taxis to shopping centres, and so reaching out to the taxi drivers across Muscat is a focused attempt by Qurum City Centre to make the mall much more accessible to all.

Located in the heart of the local community in the Qurum downtown area, Qurum City Centre boasts 75 outlets which offer a range of leading brand names across the shopping spectrum.

The spacious mall design allows shoppers to relax in an open and airy environment and the warm, friendly atmosphere encourages shoppers at Qurum City Centre enjoy the experience and return for repeat visits.