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Thursday, November 26 - 2009

Emirates Motor Company to open world's largest Mercedes-Benz facility

  • United Arab Emirates: Wednesday, November 05 - 2008 at 15:24
  • PRESS RELEASE

The Al Fahim Group's Emirates Motor Company (EMC) today announced it will open the world's largest Mercedes-Benz facility in the Mussafah district of Abu Dhabi in the first quarter of 2009.

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  • The world's largest Mercedes-Benz facility in the Mussafah district of Abu Dhabi.
    The world's largest Mercedes-Benz facility in the Mussafah district of Abu Dhabi.
Spanning a total area of one million square feet, the new EMC headquarters will feature a 4,382 sq metre showroom, 20,873 sq metre service centre with over 250 work-bays, 7,196 sq metre for spare parts, a multi-story parking lot and staff accommodation.

His Excellency Saeed Abdul Jalil Al Fahim, Chairman of Al Fahim Group, said:
"The new facility underscores our continuous efforts in setting industry standards and relentlessly working towards achieving them. Establishing the largest mixed-use Mercedes-Benz facility in the world will mark the realisation of one of the company's key objectives while placing Abu Dhabi on the global map for cutting edge automotive centres."


"The new EMC facility will also reflect the rich partnership legacy that we share with Mercedes-Benz, one of the most reputed automobile brands in the world. We believe the landmark facility will further consolidate our business relationship and help us cater to the growing consumer base in the region," he added.

Incorporating unique design elements reflecting the corporate identities of both Mercedes-Benz and the Al Fahim Group, the new facility will feature panoramic lifts, glass exteriors and environmentally sustainable concepts symbolizing the group's core values.

The new premises will include an air-conditioned drive-in reception area and an air-conditioned workshop to allow customers to inspect their vehicles while being serviced. Additionally, it will be equipped with Wi-Fi technology and host a well-appointed food court.

Al Fahim added: "We are very proud of our accomplishments over the past five decades. We believe the new EMC facility will mark an emphatic new beginning and greatly facilitate our long-term growth."

Reflecting modern design aesthetics, the new energy efficient office structure has been built with three vertical openings ascending to the roof for filtering in daylight to add a sense of spaciousness to the facility.

Founded by the late Abdul Jalil Al Fahim, EMC on the Airport Road was the first establishment for Al Fahim Group that has continuously expanded over the years to accommodate the growing business. With the new facility set to become the world's largest mixed use Mercedes-Benz operations centre, EMC will become one of the most prominent Mercedes-Benz distributors globally.
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Notes and media contacts

About Al Fahim Group Profile:

Established in 1958 by the late Abdul Jalil Al Fahim, Al Fahim Group is one of the largest business groups in Abu Dhabi and in the UAE. In five decades, the business has transformed from a simple shop in Al Ain market into a remarkable, multi-faceted conglomerate with numerous business lines and an array of growth avenues.

Al Fahim has a stronghold on luxury car sales, provides specialised services to the oil and gas industry, and is the largest private sector owner of hotel rooms in UAE. Also, Al Fahim strategically invests in Industrial Development, Travel & Tourism and Real Estate.

About Emirates Motor Company:

As the flagship company of the Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth and success that the Group has achieved. As one of the Middle East's leading distributors of Mercedes-Benz, EMC is synonymous with immaculate quality in true Mercedes-Benz tradition. EMC has been the general distributor for Mercedes-Benz in Abu Dhabi since 1962. From the beginning, dedicated customer service has played a major role in the company's success. EMC is also the first Mercedes-Benz distributor in the Middle East to be awarded the ISO 9002 certification.

EMC markets, distributes and services all Mercedes-Benz vehicles from luxury saloons to the largest trucks and provides qualified service with the constant availability of genuine parts. Innovative, customer-oriented marketing programs designed to provide comprehensive support for its loyal clientele remain EMC's focus. Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, parts depots and workshop.

EMC is constantly involved in community-driven activities that include social, environmental, charity and sports efforts. Combining the finest marketing skills with state-of-the-art service facilities, EMC guarantees what the Mercedes-Benz name stands for the highest level of customer satisfaction.

For further information please contact:

Diana Al Shafie
Al Fahim Group
Tel: +9712 050 817 3514

Indukesh Babu
Media Relations Executive
JiWin Public Relations
Dir: +971 4 375 5244
Fax: +971 4 368 8001

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