Axiom launches flagship store at The Dubai Mall

At over 2700 square foot, the store is Axiom's largest ever, showcasing more than 100 mobile phones and providing customers with a new interactive retail experience.

"Our new flagship store at The Dubai Mall offers a brand new concept in mobile lifestyle solutions. Customers will be encouraged to interact with products through live demonstrations, expert consultation and experiential zones,"

says Matthew Ramljak, Axiom Group Retail Manager.

The brand-new Axiom store is the first in the region to receive the latest technology launched regionally and world-wide.

The store has been designed to focus on three key areas: Photo, Music, and Business.

The photo section allows customers to download and print images from their phones via Bluetooth to highlight the different qualities and applications available, while the music section enables Axiom experts to demonstrate music applications through speakers and live demonstrations. The business section showcases the latest business phones and applications.

Throughout the store, experiential zones will encourage people to interact with up to 24 'live' phones which are loaded and charged with the latest software, so customers can trial the applications before purchase.

The Aftercare Service Station, houses two dedicated in-store technicians, who will be able to conduct on-the-spot repairs where possible. If the mobile cannot be repaired in store the service station will coordinate the repair off-site on behalf of the customer.

With more than 500 existing outlets, Axiom Telecom is the largest authorized distributor and retailer for international mobile phone brands such as Nokia, Sony Ericsson, Samsung, Motorola, Thuraya and HTC.

Located in Downtown Burj Dubai, The Dubai Mall is a 12 million square foot complex featuring 1,200 retail stores, and over 160 food and drink outlets. The Dubai Aquarium and Discovery center, and the world's largest indoor Gold Souk will be among the opening day attractions.