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Commenting on The National on Saturday, Martin Newland, Editor-in-Chief, said:
"We're extending our brand of quality content and have recruited a dedicated, experienced, new team for The National on Saturday to create a compelling and comprehensive read on Saturday that fits into the weekend lifestyle, priorities and pace of life. We'll focus on stories that resonate with everyone living in the Emirates: news, sport, cars, personal finance, travel, house and home and fashion. It's a big package of quality journalism which provides a sophisticated narrative of the UAE and the Middle East, with a notable and confident point of view."
Gavin Dickinson, Executive Director, Publishing at Abu Dhabi Media Company adds:
"The National on Saturday will continue to raise the bar of publishing excellence in the region, while providing better commercial opportunities for advertisers. The National on Saturday will bring a strong sense of branding to its daily counterpart. We are confident we will engage readers to interact with the paper on several levels. The move to publish daily reflects the strength of Abu Dhabi Media Company's publishing strategy, which will see more improvements to its magazine titles and digital content over the next year,"
Burhan Wazir, Editor of The National on Saturday adds, "We expect the new paper to prove popular with its unique blend of specialised supplements that appeal to both men and women who appreciate intelligent lifestyle and world class journalism. We also expect people will want to keep a hold of 'm', the magazine to enjoy throughout the week."
The National on Saturday is designed by the Canadian award winning designer Lucie LaCava.
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Posted by Rana Mesbah
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