The Campaign will run until November 23rd, where pink ribbons and badges will be on sale in all Landmark's outlets nationwide including Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Home Centre, Max, E-Max, New Look, Koton, Reiss and Aftershock. In addition, specifically designated Red Crescent donation boxes will also be found in all of Landmark's 134 stores across the UAE.
The money collected will be donated to an SKMC breast cancer patient support group, which offers free help to all women in the UAE. Self-examination information and phone numbers for free breast cancer screening providers will also be distributed at all Daman and Landmark outlets.
Dr. Michael Bitzer, Daman's Chief Executive Officer commented: 'Daman urges women to undergo an annual mammogram screening and to perform the Breast Self Examination (BSE) on a monthly basis as breast cancer now accounts for 22% of female cancers in the UAE.' He continued 'By including the breast screening in our enhanced plans and launching this campaign, we hope that women in the UAE will be encouraged to take the test '.
Micky Jagtiani, Chairman, Landmark Group said, 'We are excited about teaming up with Daman and Red Crescent in the fight against Breast Cancer. Landmark Group, with its network of retail outlets across the country can reach out to many women and their families and disseminate crucial information. We are proud to be part of this good cause.'
The SKMC Breast Cancer patient support group, Ladies of Courage, is based in Abu Dhabi. It works on a voluntary basis and will use the donations to support Breast Cancer patients and their families from all over the UAE. Dr. Patricia Snozyk and Dr. Lamia Safi El Deen serve as the facilitators and have managed the group for the past four years. The support group aims to educate and support women with Breast Cancer as well as their families.
'Supporting Breast Cancer patients goes beyond the medical aspects such as surgery and medication. Women benefit from knowing that other women have gone through similar experiences to theirs. The understanding that comes from a co-survivor is invaluable for women undergoing treatment. Also, women who have been diagnosed with breast cancer are the most credible ambassadors for Breast Cancer awareness. We are glad that Daman and Landmark are highlighting our group and we look forward to helping more women in the Nation.' commented Dr. Patricia Snozyk from SKMC.
Daman in collaboration with Landmark Group launches one of the biggest Breast Cancer donation campaigns in the UAE
In order to raise awareness on local breast cancer support groups, the National Health Insurance Company - Daman together with Landmark Group and in association with Red Crescent launch the UAE's largest wide-spread Breast Cancer donation campaign.
- United Arab Emirates: Thursday, November 06 - 2008 at 12:40
- PRESS RELEASE
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About National Health Insurance Company - Daman:The National Health Insurance Company - Daman, was established on 01 May 2006. Today it is the region's leading health insurance company, providing comprehensive healthcare solutions to over 1,100,000 customers in the UAE via the largest network of private hospitals and pharmacies available.
With affordable health insurance for people of all income levels, Daman offers international standard healthcare insurance cover for both individuals and companies. A 24-hour dedicated Medical Authorizations Center, staffed by a team of doctors and nurses, ensures that patient enquiries are dealt with speedily and efficiently using the most sophisticated technology available.
A second customer hotline, also open 24/7 and manned by multilingual staff, guarantees that UAE residents can access information about plans and their insurance cover whenever and wherever they want.
With an international network, Daman's customers have access to healthcare provision in 35 countries across the world depending on the terms of their personal cover.
Customers also benefit from Daman's exclusive partnerships with Assist America, the international emergency programme, and VIPmed Almeda, the international second medical opinion scheme, giving its customers special access to world-leading healthcare.
Daman was awarded 'Corporate Social Responsibility' in April 2008 and 'Best Medical Insurer of the Year' in March 2007 by INSUREX, the Middle East's leading insurance industry conference.
About Landmark Group:
Landmark Group was established in Bahrain in 1973. The company has successfully grown into an international retail conglomerate that encompasses a retail presence of over 10 million square feet across Middle East, India and China. Today, the Group operates over 750 stores in 11 countries, with retail concepts and business interests that focus on delivering exceptional value to a wide customer base, made up of varied nationalities, cultures and economic profiles. Landmark Group employs more than 20,000 employees and provides a value-driven product range for the family through its core retail concepts: Babyshop, Shoe Mart, Splash, Lifestyle, Home Centre, Q Home Décor, Max, E-Max, and Landmark International, which franchises international brands such as New Look, Reiss, Aftershock and Koton. Expansion being at the core of its business philosophy, the Landmark Group has witnessed a consistent annual growth rate of over 35%.
For further information, please contact:
Ali Al Dalati
WEBER SHANDWICK l MENA
Villa 17/2, Corniche Al Qurm
P. O. Box 51271, Abu Dhabi, UAE
Tel :+971 2 4494405
Fax :+971 2 4494833
Posted by Husam OdiabatThursday, November 06 - 2008 at 12:40 UAE local time (GMT+4)
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