It's time for Hydra Open Air Cinema UAE 2008

Notes and media contacts

About SwissOpenAir

SwissOpenAir Concept AG (Ltd.) is a global entertainment company based in Switzerland. Our expertise is focused on the organization and coordination of a world-class mega Open Air entertainment event which consist of a large-scale Open Air Cinema, a festival of international cuisine and outstanding shows all supported by innovative and cutting-edge technology.

All started in 1989 on the lake of Zurich, Switzerland. The success of Zurich leads the concept to Basel, Bern and exported to Germany (est.1993), South Korea (est. 1998), Australia (est. 1998), Brazil (est. 2005) and Portugal (est. 2005).

The SwissOpenAir Concept is a unique non-linear program designed to stretch people's horizon's and promote breakthrough visions and utilizing multiple venues to showcase, discuss and "connect" important ideas in arts, design, business, film, technology, shows, education, etc.. The SwissOpenAir Concept is designed to appeal to a broad cross-section of people - with top movies and shows selected for their expectation, achievements, and their ability to communicate to a wide-ranging audience. An important value of the SwissOpenAir Concept is its accessibility. Strong support from sponsors allows the event to be priced at a level that provides for participation by a large diverse audience including students and young people. At nightfall, the unforgettable show experience begins. The centerpiece of this experience is our giant screen technology (over 400 square meters). Lying unobtrusively across the water or land during daylight hours, at nightfall the screen is hydraulically raised over four minutes to stand six stores high. This impressive visual experience is supported by 32 speaker digital surround sound. To complete the experience our film programs are selected and positioned as a festival of film. Typically a season will feature premiere, recent release films titles, spanning a range of genres and market positions; from comedy to thriller, and block-buster to art-house, and sharing a common suitability to the «Open Air environment»

About Dubai International Film Festival - In 2004, the Dubai International Film Festival launched with its theme of 'Bridging Cultures. Meeting Minds.'Going into its fifth year, DIFF is held under the Honorary Chairmanship of His Highness Sheikh Ahmed bin Saeed Al Maktoum. DIFF is a not-for-profit cultural event, presented and organised by the Dubai Technology and Media Free Zone Authority.

Reflecting Dubai's cosmopolitan and multicultural character, the festival showcases a wide selection of features, shorts and documentaries from around the world.DIFF aims to establish itself as a major international festival, while continuing to act as a platform for showcasing excellence in Arab Cinema and contributing to the development and growth of the regional industry and talent.

The 5th Dubai International Film Festival will be taking place in Dubai from 11 to 18 December 2008.

For further information please contact:

Khalil Majdalawi
Cicero & Bernay Public Relations
Fax: +971 4 334 2977

Joumana Tannous
Charisma Events