mazdaoman.com now with enhanced features

Consumer buying behaviour has been undergoing phenomenal changes over the past few years in Oman especially when it comes to buying cars.

This site offers a comprehensive guide to the Mazda brand. One can get a detailed update on each of the Mazda models including technical specifications, features, etc. The website gives a complete overview of the company and its activities, while also mentioning the hands on activities undertaken as part of its Corporate Social Responsibility. The website also has a link to the global Mazda website.

An additional value added feature is the fact that the website talks at length about the 'zoom zoom' philosophy, while giving the viewer a peak into the all the Mazda cars that have been made to date in the 'Mazda Museum' section. The service network map and the parts and accessories section also reveal more information. Customers can also send their feedback through the website.

Annurag Chawla, Head of Marketing and Communications, TAC, says:

"The number of Internet users is increasing rapidly in Oman and through our research we have found out that a large majority of our customers are Internet savvy. Therefore, it makes perfect sense for us get closer to our customers with help of Internet as a medium. While redesigning the website we have kept customer convenience and brand experience as the cornerstone of our endeavour. Through our website, which we update on daily basis, we bring new product launches, various campaigns and promotions, CSR activities, network expansion and everything else one needs to know about brand Mazda, at the click of a mouse! Website also serves as a lead generation tool for us since customers can request test drives for Mazda model of their choice or even book appointments for servicing their Mazda cars."

Towell Auto Centre provides quality service to all models of Mazda and makes owning a Mazda extra pleasant with its efficient after sales service and quick response time. A network of 9 service outlets and 10 parts outlets spread across the Sultanate supports customer service. It offers quick, efficient service with genuine parts available for all models and highly trained staff who pride in their quality of service.