Leading UAE and global organizations promote child passenger safety

Notes and media contacts

About GM:
General Motors Corp., the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally. In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab, supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in eleven countries. In 2007, GM sold 135,894 vehicles in the Middle East.

About Chevrolet
Chevrolet is the largest division of General Motors. Founded in 1911, Chevrolet fulfils the transportation needs of millions of people daily around the world.

In the Middle East, Chevrolet has a strong heritage stretching back more than eight decades. Today Chevrolet brings the most comprehensive range of value vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region. Chevrolet boasts the widest range of passenger cars and commercial vehicles in the Middle East, from the cost effective entry-level Spark, Aveo, Optra and Epica models to the iconic Corvette, and the full-size Caprice and Lumina sedans. Chevrolet also offers exciting and capable SUVs from the compact Captiva and mid-size TrailBlazer, to the fullsize Tahoe and Suburban, the Avalanche and Silverado pickups, the Uplander van, as well as chassis for commercial applications.

About Safe Kids Worldwide:
Safe Kids Worldwide is a global network of organizations whose mission is to prevent accidental childhood injury, a leading killer of children 14 and under. More than 450 coalitions in 16 countries bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families. The organization was founded in 1987 by Children's National Medical Centre with support from Johnson & Johnson.
Safe Kids Worldwide promotes changes in attitudes, behaviours, laws and the environment to prevent accidental injury to children. In the United States, we have contributed to a 45 percent reduction in the child fatality rate from accidental injury. We've distributed more than 2.5 million bike helmets and 250,000 smoke alarms and checked more than 1 million car seats.

About the National Transport Authority:
The National Transport Authority was established in accordance with The Federal Law No. (1) of 2006 "A public entity called the National Transport Authority of independent corporate personality and independent budget is established and it shall be liable to carry on the activities as entrusted to it by the Cabinet". NTA is responsible of proposing the general policies, bill laws and regulations on marine services, land transport in coordination with the competent authorities and to supervise implementation of the same. To propose maps of the roads connecting the Emirates with other adjacent. To develop the rules regulating navigation in the State ports for good traffic and provision of the proper marine facilities and to develop programmes for maintenance the land roads inside the ports and promoting their services, in agreement and coordination with the local competent authorities. To draw the plans necessary for organization and improvement of the land and sea transport means between the Emirates for easy and developed transport. To submit the suggestions necessary for developing the federal roads construction works within the prescribed discipline.

The Authority assiduously works in 2008 to have a fundamental and noble rule in the traffic awareness to minimize the crush accidents and traffic congestion in agreement and coordination with the local and federal competent authorities.

About UNICEF:
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

For further information, kindly contact:
Fouad Hammad
Press Relations Manager
General Motors
Memac Ogilvy PR - Dubai
Fax: +971 4 3050306