• HSBC

Qtel enhances the fan experience at the Sony Ericsson Championships Doha 2008

Qtel's support for this year's Sony Ericsson Championships Doha 2008 is helping bring the excitement of the matches to the whole community of Qatar.

As a major supporter of sport across the region, Qtel is looking for opportunities to enhance and maximize interest in tennis among young people and Qatari nationals in particular.

Its shared stand at the Public Village at Khalifa International Tennis and Squash Complex is attracting crowds of visitors eager to learn more about the benefits offered by Qtel's Mozaic Mobile service.

Mozaic Mobile is carrying the Sony Ericsson Mobile Event Guide, which provides schedules and results, player information and analysis, video clips and pictures from matches, free for all users.

Qtel is also offering free SMS updates on results and news from the singles and doubles competitions to subscribers. Customers can subscribe by sending TENNIS to 2828.

Adel Al Mutawa, Executive Director of Group Communications, Qtel, said:

"Whenever Qtel supports a sporting event or competition, we really look for ways to maximize the interest and entertainment for the whole community. Working with the organizers of the Sony Ericsson Championships, we've been able to provide a wide range of special services to visitors to the event, and also to the people across Qatar."


Volunteers from Qtel are distributing free tennis balls and water to fans. The volunteers also provided support for the special family day, organized by the Qatar Tennis Federation, on November 3.

As part of its sponsorship for the event, Qtel is providing the telecommunication infrastructure at the Khalifa International Tennis and Squash Complex to ensure media companies from around the world can seamlessly report on the Sony Ericsson Championships.

Visiting international journalists covering the Championships have also been provided with HALA Pay As You Talk SIM cards to enable them to stay connected during the event.

This week's exclusive eight-woman field for the 2008 Sony Ericsson Championships in Doha has been split up into two four- players groups.

The White Group features Jankovic, Ivanovic, Kuznetsova and Zvonareva, while the Maroon Group boasts Safina, third-seeded U.S. Open champion and Wimbledon runner-up Serena Williams, fifth-seeded Olympic gold medalist Elena Dementieva and Venus Williams.

Jankovic has already clinched the year-end No. 1 position for the first time in her career.
Fans at the Qtel shared stand at Sony Ericsson Championships Doha 2008.  
Fans at the Qtel shared stand at Sony Ericsson Championships Doha 2008.
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