Niclas Qvist, Area Sales Manager for Pricer Sweden, says:
"I think this is the right time to enter this market as we see a very high potential with growing number of supermarkets, hypermarkets and convenience stores across the gulf."
"Managing price changes in a market with inflation is a real challenge. Our products can significantly reduce the high cost of manpower, efficiently manage the price changes in supermarkets and hypermarkets every day, every hour and even every minute," Niclas added. The ESLs helps the retailer in error free shelf price management and instant updates which will add more revenue.
"The investment on ESL implementation in a store will be paid back in less than 18 months, considering the huge saving on intensive labour, savings due to error free pricing on shelves and additional business due to instant promotions," Niclas told the reporters.
"We are proud to launch this technology for the first time in Gulf. With a strong partner - Technowave Group Dubai with representation across the Gulf, we are confident in our success in this market," Niclas explained.
Pricer AB is the market leader in developing, manufacturing and servicing Electronic Shelf Label solution since 1991. With nearly 2 decades o R&D and product developments, Pricer leads the world market with more than 4,000 stores around the Globe. With 60 million ESLs being sold, Pricer AB has a clear market leadership with more than 60% market share worldwide. Pricer is the most favourite ESL brand for major hypermarket chains like Carrefour, METRO, CASINO France ...etc. Pricer's unique offer with the fully graphical displays and the feature of price update acknowledgement makes Pricer different from similar products.
"Pricer product range will be a great attraction to our customers across the Gulf. This will definitely add lot of value to our total solutions to retailers" told Ninan Kurian, CEO, Technowave Group of companies. "We are fully trained and prepared to install and commission this new product range," he added.
Technowave was established in UAE in 1999. With focus on retail solutions Technowave delivers Total solutions to retailers needs starting from barcoding, scanning at checkouts, logistics automation with mobile computers, people counting systems and satisfies more than 600 customers across the gulf. Having own offices in Bahrain, India, Oman and Value Added Re-sellers in Kuwait, Qatar, Saudi Arabia and Iran, Technowave Group offers variety of solutions to its customers with local support in all the countries. Technowave Group has its offices in Dubai and Sharjah in UAE with service centre for all its products range.
Technowave also represents Datalogic for the entire range of barcode scanners and portable hand-held computers, Zebra Technologies Corporation for barcode printers, Tyco Fire and Security for EAS systems as CCTV.
Technowave also cater to Industrial and logistics sectors, government organizations, banks and transportation companies for various applications like assets tracking, logistics automation ...etc.
Technowave has officially launched its solutions for management of inventory in Jewellery, Diamond and watches industry. During Gitex 2008, Technowave has also launched RFID based checkout system and stock count for apparels.
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Posted by Siba Sami Ammari
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