Marketing shopping centres successfully

The two-day seminar will be held 14-15 December, 2008 in Dubai and will be facilitated by industry expert Carolyn J. Feimster, President and Founder of CJF Marketing International (CJFMI).

Feimster will highlight the importance of re-visiting strategies that increase sales, productivity and efficiency, and develop insights into marketing trends that will define the future.

"We are delighted that Carolyn Feimster from CJF Marketing International will facilitate our two day seminar in December. Carolyn's consulting company specialises in the creation and implementation of strategic marketing, tourism programs and economic development projects. Her background includes developing shopping centers, urban entertainment districts, communities and commercial properties throughout US, Caribbean, South America, Mexico, Europe, Asia, the Middle East and Australia, which will be of tremendous benefit to all participants."

said Mr Maher Al Shaer, President, MECSC

The seminar's course outline includes the role of marketing in the development and re-development, leasing issues, values of consumer research, conducting a shopping centre audit, customer service and developing a marketing plan.

"Shopping centres in the Middle East are facing a more intensely competitive environment, where the need for effective marketing, research and promotion has become paramount to success. It is for this reason that the Middle East Council of Shopping Centres has developed this much needed seminar for the industry." said Mr Maher Al Shaer, President, MECSC.

The seminar's course outline includes role of marketing in the development and re-development, leasing issues, values of consumer research, conducting a shopping centre audit, customer service and developing a marketing plan.