MECC 09, biggest ever call centre show, announced

High on the agenda is the call centre's increasingly important role in retaining and building relationships with loyal customers, and the innovative, new ways that call centres are adding value to the corporate mission.

Dominick Keenaghan, President of INSIGHTS, commented:

"major business challenges such as the current credit crunch, call for increased, not decreased, emphasis on customer service and other customer interaction activities. After all, organizations need to project their customer base as much as possible in order to ensure a post-recession survival. The call centre is ideally placed to lead these initiatives and the evidence suggests that whilst business may well be impacted for awhile, a company can look forward to reduced competition, increased market share and increased customer loyalty when the market does indeed improve."

Continued Keenaghan, "In such times, we all need expert guidance and reassurance, and INSIGHTS has scoured the globe for the industry's top, customer-focused performers, both in terms of content and the ability to inspire. As such MECC '09 will see the largest line-up on international call centre experts in the region to date. Along with the cream of the region's own top performers, as represented by the INSIGHTS Middle East Call Centre Awards winners, the MECC '09 Conference platform will make for an outstanding meeting of minds."

As always, the MECC '09 conference will be complimented by the MECC '09 Exhibition featuring the latest technologies and innovations appearing in the customer interaction space. With an emphasis on customer retention and performance-enhancing applications and with an expanded show floor that also features a plethora of free, knowledge-delivering activities such as the Applications Showcase Theatre, the Contact Centre Consultancy Clinic and a special VIP meeting lounge, MECC '09 will have plenty for all regional call centre professionals to savour and enjoy.