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This campaign capitalizes on the stylistic elements that uniquely distinguish the popular Lebanese star Wael Kfoury and the collection of LG mobile phones bearing his name.
Commenting on the campaign, Mr. Kevin Cha, the Managing Director of LG Electronics Levant said:
"LG is pleased to enforce the relationship that binds it with music and style lovers in the Arab world and Lebanon through our recent alliance with one of the most beloved stars across the Arab world - Wael Kfoury. I would like to encourage all mobile users to take part in this campaign for them to win and see their favourite star live in a concert."
Every KF-510 buyer in Lebanon till the 22nd of November 08 will be automatically qualified for a raffle draw to win two tickets to attend an unforgettable concert by Wael Kfoury which will include a performance by Roula Sa'ed at Le Meridien Hotel. The stars will thrill their audience, with a selection of their latest hits and all time favourites.
The lucky winners will be offered a full package by LG combining the airline tickets and the accommodation of one night in a five stars hotel.
Kfoury began his exciting tenure as brand ambassador for LG Mobile phones in the Middle East and Africa by launching a limited edition of the KF510, an exclusive gold-and-black version of the best-selling model. The touch-slider phone accentuates the style of its owner with its true minimalist look and feel. Packed with a host of useful features, the KF510 has also been called the 'Touch Lighting Phone', thanks to the Interactive Touch Lighting technology used in its navigational pad.
LG-KF510 has Auto Luminance Control (ALC) technology that saves battery power maximum 29% longer compared to all other previously produced handsets. The stylish LG-KF510 provides users with an enhanced mobile experience by allowing them to maximize its multi-media funtions with longer lasting battery duration.
Posted by Rana Mesbah
