WTM 2008 to see debut of Brand Sharjah on international tourism scenes

Sharjah's delegation to the three day exhibition will be organized by Sharjah Commerce and Tourism Development Authority and will include a number of key tourism corporations from public and private sectors.

H.E. Mr. Mohamed A. Al Noman, Director General of the SCTDA, said that the authority's participation in this year's edition of the prestigious WTM is aimed at introducing the new identity of the emirate on international levels and promote Sharjah as a leading business and tourism destination in the region, adding that the WTM is one of the world's premier annual business to business travel and tourism gathering which provides an ideal opportunity for the SCTDA to further promote the Sharjah's tourist product and boost the emirate's leading position on the world's tourist map.

"No doubt our participation in the WTM this year will open new vistas for the SCTDA to continue its promotional campaign for the new identity in a way that will certainly contribute to developing the commercial and tourism sectors in the emirate and help in increasing influx of both tourists and investors into the emirate, where they can utilize investor friendly climate and a unique tourist destination combining heritage with cultural attractions."

he said.

Al Noman expects a tremendous success for Brand Sharjah's debut in the UK capital due to the unique diversity of its core elements and components.

This will be reflected in the 205 meter stand which will display the emirate's cultural, heritage and tourist attractions, as well as educational, entertainment and business facilities, in addition to showing off the exquisite beauty of the emirate's eastern coast.

He added that the SCTDA was keen to provide the visitors with information on the emirate in both Arabic and English and will distribute publications, most prominent of which will be "Discover Sharjah", "Destination Sharjah" and "Invest in Sharjah", whereby visitors can familiarize themselves with the emirate's many unique attractions at their leisure.

SCTDA Chairman, Sheikh Sultan Bin Ahmed Al Qassimi will lead Sharjah's delegation to the world's renowned networking event.

The delegation will include a number of senior representatives from the emirate, including the Sharjah Commerce and Tourism Development Authority, Al Qasba Development Authority, Sharjah International Airport Authority, Sharjah Museums Department, Radisson SAS Resort, Coral Beach Resort, Marbella resort, Oceanic Hotel KF, Millennium Hotel and Orient Tours.

Sharjah's participation in the four-day expo will see a first of its kind international appearance following the SCTDA's recent launch of Brand Sharjah.

The ExCeL London will be a venue for the official debut of Brand Sharjah on the international scale.

The event represents a significant platform from which to launch the new brand globally and to promote the emirate's new identity, which includes important strategies and initiatives that will add further momentum to Sharjah's rapidly growing tourism sector and will help to further advance the emirate's position as a leader on the world tourism map.