The Monarch Dubai showcases luxury and form at WTM

WTM is the world's leading travel and tourism trade fair where exhibitors and industry related businesses are able to showcase and experience the latest products and initiatives of the global travel trade industry. WTM 2008 takes place in London, November 10 - 13.

This WTM it was announced that The Monarch Dubai is set to join the exclusive Leading Hotels of the World, the prestigious luxury hospitality organization representing over 450 of the world's finest hotels, resorts and spas.

General Manager Henning Fries says The Monarch Dubai differentiates itself from other hotels in Dubai by providing dedicated personal service consistent with its underlying philosophy of being a hospitality industry leader.

"With a staff: guest ratio much higher than many leading European hotels, we are more than ready to exceed our guests' expectations," he said.

"For example, the superb fine cuisine available in each of our eight restaurants and lounges can become a private banquet served in their suite by their own private butler who is on call 24/7. Personal trainers are on hand in the lavishly appointed gymnasiums to provide wellness assessments and individual fitness plans, while exquisite massages unique to The Monarch Dubai in the Middle East are on offer from the world-leading Mandara Spa."

The 33-storey hotel has 236 rooms, suites and serviced residences, with some of city's most luxurious accommodation provided by The Monarch Suite, Sky Suite, two Presidential Suites; eight restaurants and lounges, full conference facilities and select retail outlets.

Mr Fries says an inimitable experience awaits those staying in The Monarch Suite. Located on the 32nd and 33rd floors, the 1130m2 Monarch Suite features two Majlis, dining room, private movie theatre and library, three en-suite bedrooms and an extensive outdoor area with private terrace, pool, steam room and sauna.

"The view from the suite overlooks the length of Sheik Zayed Road and truly makes the guest feel on 'top of the world'. The freedom of walking out onto the outdoor terrace, along with the inside-outside pool, provides an oasis for relaxation nestled in the middle of the busy Dubai business world,"

Mr Fries says.

The entire 31st floor comprises of two Presidential Suites. Ranging from 220 to 227m2, each suite has two en-suite bedrooms; a king-size master and a twin guest room; separate sitting and dining areas, a kitchenette and a small cloakroom on entry.

In keeping with the décor throughout the hotel, the suites provide a stylish interior with an Arabic touch, suitable for entertaining, as well as relaxing. Once again the view is also a highlight and the lofty feeling blends well with the aspirations of many who would enjoy such sophisticated design.

Situated on the 29th and 30th floors the 258m2 Sky Suite is suspended between the hotel and office tower. The lower level has a sitting room, separate dining room and kitchenette. A staircase takes guests up to a king-size bedroom, en-suite marble bathroom and galleried landing which overlooks the sitting room below. Every detail, from the dual access robe cupboard from room to bath; through to the chandeliers - a work of art on their own - clearly illustrate the style The Monarch Dubai has introduced to the region's accommodation offerings.

There are 53 studio, one, two and three bedroom serviced residences offering access to all of the hotel facilities, including serviced offices.

"Each of these enjoys the pampering fit-out of a hotel suite, but with the practicalities required for longer term stays," says Mr Fries. "The furnishings have been chosen to enable apartment guests to simply move in and feel at home, yet also acknowledge the level of taste that encourages both entertaining and comfort."

The dedicated Conference and Events floor has 13 meeting rooms and two boardrooms, an open-plan business centre, business offices and conference butlers offering the very best in personal service.

Each room is named after a world famous diamond, the precious gem establishing once again the quality of service expected in each. Meeting organisers are able to choose from select rooms enhanced by the view from the front of the building, or more muted rooms suited for concentrated training. The Nur Al Ain meeting room overlooks the foyer and can be opened to encourage the sights and sounds during a cocktail evening, or closed off by discreet windows giving complete soundproofing, but still offering the outlook to the palm trees and people below.

Accessible by a winding marble staircase, the hotel's Al Massa Ballroom covers more than 1000m2 and accommodates 500 guests for a formal dinner and up to 800 for a stand-up reception. The chandeliers feature subtle colours and highlights lending an ambience usually missing in larger venues.

The Monarch Dubai's layout provides a totally separate entrance-way to the ballroom, so guests attending a private function are not required to walk through the whole foyer to access the venue. This, coupled with the hotel's own multi-storey car park, offers privacy to both event organisers and hotel guests alike.

The hotel has eight restaurants and lounges, featuring European, American Steakhouse and Japanese cuisine with pride of place going to the seafood fine dining restaurant the Empire. Its prize-winning chef has promised to create new dishes fitting the image, sophistication and choice of The Monarch Dubai's guests, while at the same time being able to concoct anything the guest might desire.

For working out or winding down, the hotel's Quantum Health Club and world-renowned Mandara Spa provide a variety of recreational and relaxing options. The Quantum Health Club features an outdoor swimming pool, Jacuzzi, sauna and a gymnasium with a range of specialist fitness equipment.