Jacky's Electronics reinforces its outlets with HP Store-in-Store

The UAE's leading multi-brand electronics retailer is keen to retain the biggest share of the electronic retail market in the country with the opening of its 12th outlet, Jacky's Express on Dubai Mall's lower ground level.

A first, and one of the main attractions in Jacky's outlets, the SIS concept will sell the entire portfolio of HP's consumer offerings - from personal computing through to imaging and printing products.

Meanwhile, Jacky's Electronics will be unveiled by the end of November on Dubai Mall's second level.

While this upcoming outlet will feature a complete range of home appliances including washing machines, refrigerators, home entertainment products among others and entire array of electronics items, Jacky's Express will be home to various brands of digital gadgets including notebooks, mobile and business phones, cameras, flat panel monitors and gaming products.

The total investment outlay for both outlets is more than Dhs7.5m.

"Jacky's main strategy is to be not only seen in the newest and upcoming malls in Dubai but also to be associated with one of the world's largest and most prestigious technology companies such as HP. As HP continuously dominates the laptop and printer segments in the region, this partnership is a significant step towards strengthening our already strong relationship,"

said Jimmy Patel, General Manager, Jacky's Electronics.

The HP SIS is the company's first concept retail store in the region.

This new initiative allows consumers with an opportunity to experience the latest HP technology available in the market.

"We always aim to give our customers a more personal shopping experience. With Jacky's, we are able to offer and showcase HP's innovative service offerings and our partnership with them has assured that consumers are receiving the best services and latest products benefitting their lifestyle," said Anil Kumar, General Manager, PSG, HP Middle East.

Jacky's has now launched three outlets in the UAE this year, the Souk Al Bahar's Jacky's Express in February, Sharjah City Centre's Jacky's Express in September and Dubai Mall's Jacky's Express.

"The two outlets in Dubai Mall will give Jacky's a total of three stores in the Burj Dubai vicinity including Souk Al Bahar outlet. The Burj Dubai area's growing population with its number of hotels and residential buildings in its vicinity makes it a more formidable area for retail business. Additionally, the new Jacky's outlets are in a very strategic location in the heart of downtown Dubai and with Dubai Mall's proximity to Al Khail's Salik-free Road and easy access to the Sheikh Zayed Road area," Patel concluded.

The Dubai Mall houses the world's largest indoor gold souq, one of the world's largest indoor aquariums, an Olympic size ice skating rink, Oasis Fountain Waterfall, and a view of the world's tallest building, the Burj Dubai.