Sage ME appoints Al Hosani as its first authorized Peachtree software distributor

According to Madar Research Group, the SMB sector has grown to comprise 70 to 80% of businesses in the Middle East which brings more expansion opportunities for local and regional IT players.

Marc Van der Ven, Managing Director, Sage Software Middle East, said:

"The SMB sector is an essential part of our overall business strategy. It is the fastest growing business segment in the region, with increasingly aggressive competition in the market. Successful SMB's today require a solid infrastructure, as that of large enterprises, in order to deliver high quality services, to compete confidently and have transparent financial reporting capabilities."

Van der Ven added: "Regional governments are increasingly cracking down on obscure financial dealings and unclear financial reporting. In this environment, it is important for SMBs to have high-end solutions and yet cost effective ones to suit their limited budget. The Peachtree product line is an easy to use, strong financial system that provides transparency and relevant, accurate, complete, and fairly presented financial statements which facilitate auditing processes and improve overall productivity. The SMB market has definitely reached a level of maturity which is driving the need for more sophisticated products."

Peachtree Software offers a wide range of accounting solutions for any business. It's an easy-to- learn and use solution that improves business productivity and efficiency by automating invoices, checks, and expense tracking with basic accounting tools and reports. It is a well-designed accounting program that underpins successful businesses.

"Peachtree is one of the most popular international accounting softwares, which has been present in this market for the past 20 years. The product doesn't require any training and has proven to be user friendly with a wealth of features all of which made it very popular among SMBs." said Mushahid Saify, Sage's Small Business Channel Manager. "Teaming up with a strong distributor like Al Hosani Computers will enable us to provide the right support and service to our clients and assures us that we can make our products widely available on retail shelves across the country . Al Hosani has a more focused approach towards the large retail stores as compared to most other distributors in the market today. Their understanding of the region and market needs will enable us to identify the product mix that suits the Power Retail customers."

"Here in the Middle East like in any other part of the world SMBs need premium software package at an affordable price well worth the investment," said Slava Raevski, Managing Partner, Ahmed Al Hosani Computer Programs Trading LLC. "Peachtree understands the essentials of a competitive business environment and the application offers a complete financial solution to SMBs, including those in trade, wholesale, services, distribution, manufacturing, construction etc."

He added, "The demand for Peachtree accounting is high and should be growing as we provide all required technical support and services which will definitely help attract more customers."