New Xerox printer offers businesses of all sizes high-impact color printing at a low cost

The new Xerox device is ideal for businesses that print their own marketing collateral and customer communications. It's proven that printing in color increases readers' attention span and recall by 82%. In addition, using color in sales brochures and other customer communications can help increase sales by up to 80%.

The Phaser 6280 delivers high-quality prints at up to 25 pages per minute in color and 30 pages per minute in black and white. It produces exceptional image quality in 600 x 600 x 4 dpi resolution with color prints that are Pantone color approved and in true Adobe Postscript 3.

Xerox's energy-efficient Emulsion Aggregation High-Grade Toner also ensures the device needs less toner on the page than when traditional toner is used. With a 256MB memory and 400MHz processor standard, a monthly duty cycle of 70,000 pages and a first-page-out time as fast as 10 seconds, the Phaser 6280 can handle complex documents with real ease.

"Xerox continues to shatter the perception that high-quality colour printing is a luxury only large businesses can afford," said Ayman Mattar, Regional Marketing Manager, Xerox Middle East.

"The Phaser 6280 is designed for customers looking to benefit from the proven impact of color in everything from sales proposals to promotional hand-outs. The advantage of cost-effective, efficient color is no longer limited to big companies."

The Phaser 6280 enables busy offices to speed through jobs like spreadsheets, PowerPoint presentations and complex documents with graphics and charts. It uses Printing Scout software to alert users to printer problems via pop-up messages on their computer. In addition, the front panel of the device displays current toner levels to ensure users can monitor when toners are close to running out.

The printer includes a standard paper tray, which takes up to 250 sheets of paper, and prints on a wide variety of media types and sizes including labels, card stock, business cards and envelopes. With optional high-capacity print cartridges, yielding up to 7,000 impressions per black cartridge and 5,900 for color cartridges, the Phaser 6280 can deliver an even lower cost-per-print for higher volume users.

The new printer is compatible with Microsoft Vista, Mac OS (versions 10 and higher) and various Linux systems. The duplex/ networked version of the printer is Energy Star compliant and automatically produces two sided prints, helping customers reduce waste and greenhouse gases.

The Phaser 6280 will be available in the Middle East, from the 1st of December 2008.