International launch of Desert Islands first phase at World Travel Market 2008

Notes and media contacts

About Desert Islands:

Desert Islands is an escape from the ordinary where nature, wildlife and heritage blend on eight natural Arabian islands offering visitors the chance to discover, explore and unwind. The nature-based destination redefines tourism in the Middle East with its multitude of experiences including an Arabian Wildlife Park, nature reserve, rich heritage, five-star hospitality and outdoor adventures.

Desert Islands lies alongside the coast of Jebel Dhanna, a 250 kilometre drive from Abu Dhabi City. The destination comprises Sir Bani Yas Island, Dalma Island and Discovery Islands. Desert Islands is easily accessible from Abu Dhabi city and the mainland via several transportation vehicles such as sea and air transport.

The master developer of Desert Islands - Tourism Development & Investment Company (TDIC) - is an independent company of which Abu Dhabi Tourism Authority is the sole shareholder.

Sir Bani Yas Island - a nature-based sanctuary was originally developed as a private wildlife reserve by His Highness Sheikh Zayed bin Sultan Al Nahyan, the late UAE President and Ruler of Abu Dhabi. Sir Bani Yas Island is being developed with a focus on nature and adventure, and is home to more than 23 species of free-roaming animals, including one of the world's largest herds of endangered Arabian Oryx.

Dalma Island - the cultural jewel of Desert Islands is a true symbol of UAE heritage mirroring an authentic Arabian lifestyle in a genuine environment. Currently 5,000 UAE nationals live on the island. The Desert Islands Education Centre (DIEC) provides Dalma's residents vocational education aimed at advancing career opportunities in the Islands' emerging tourism expansion.

Discovery Islands - an exclusive and luxurious retreat nestled on six natural islands, is home to a vibrant marine life and untouched animal habitats. Two islands will be developed into exclusive boutique resorts, while two others will offer camping experiences on untouched desert islands. The remaining islands harbour undisturbed breeding grounds for birds and turtles.

For more information/media inquires please call:

George Chakar
Tourism Development & Investment Company (TDIC)
Tel: + 971 2 4061751

Ismail Al Ghussein
TBWA\RAAD\PR Middle East
An exclusive Ketchum affiliate
T. +971 4 425 8800