ViewSonic Middle East makes it easier to be green

By designing energy-efficient products and adopting recycling programs that reduce the amount of waste ending up in landfills, ViewSonic has taken steps toward a more eco-friendly approach.

As part of its initiative, ViewSonic has built energy-saving features into all of its products, enabling customers to not only save energy, but to save money as well. All of the company's displays are Energy Star compliant, and all displays released since July 2008 feature a power-saving Eco Mode that offers up to a 56 percent energy saving. In addition, the LCD technology in ViewSonic's TVs and digital signage products uses up to 40% less electricity than a plasma product of the same size.

Aaron Fright, Regional Director, ViewSonic Middle East & Africa, said;

"We have been incorporating environmentally responsible decisions into our day-to-day regional operations and will continue to find new ways to enhance our green efforts. As more consumers and businesses in the Middle East are considering the environmental impact when making purchasing decisions, ViewSonic recognizes the importance in meeting these needs."

Starting with product design, ViewSonic will strive to reduce the waste associated with its product lifecycle. Product designs now include recyclable plastic and a screw-free assembly, which reduces the number of parts on a given product, and makes disassembly for recycling more efficient.

ViewSonic has also received Epeat Silver Certification on 30 of its displays, which is given to products that reduce toxic materials and waste, are mercury-free, and feature reduced energy consumption.

On a corporate level, ViewSonic is also taking steps to ensure its day-to-day operations are environmentally responsible. Seventeen percent of the energy used to power the company's headquarters in Walnut, Calif. comes from renewable energy sources and in the last five years alone, they have saved more than 1.3 million pounds of waste from going into landfills.