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Thursday, November 12 - 2009

Hair design crosses over from Bollywood to Dubai

  • United Arab Emirates: Tuesday, November 11 - 2008 at 15:28
  • PRESS RELEASE

Bollywood fashion has been an attraction for decades and with a fashion conscious metropolis like Dubai, the launch of the first Bollywood style lounge; a 'one-stop shop' concept, including a hair salon and a retail line of the latest fashion trends, has proven a great success in the past two years.

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  • Launching ceremony.
    Launching ceremony.
Taking this immensely successful concept to the next step, Crossover is partnering with Jawed Habib, one of the most popular hair designers with his own franchise today.

Following the successful launch of the first Crossover Bollywood Se concept in Dubai, the Fashion style influence is being extended to a second location at the Jumeirah Beach Residence.

According to Meghna Pagarani, Managing Director, Crossover Bollywood Se, "After extensive research, we have realised that the majority of our customers are based in one of the fastest developing areas in town, therefore, we thought it would be ideal to carry our services to them."

Habib rewrote the script of hair colouring and styling, becoming a brand ambassador for the cosmetics and personal hair care giant, Hindustan Lever Ltd.

With over 110 salons all over India, New York, London and Malaysia with 450 technical profesionals, Jawed Habib is now expanding to the Gulf region.

Jawed Habib's franchise will have a significant impact on Crossover's brand new salon. Crossover's stylists will train at the Jawed Habib Academy, bringing back invaluable skills and techniques.

"We are delighted to have such a prestigious name attached to our salon. It is a reflection of the standards and quality we deliver to our customers and what they have come to expect of us. With Habib personally visiting the salon twice a year, our clientele will be able to see his influence on the styles and trends we are capable of providing."
said Pagarani.

The new salon has been launched with the support of the international hair care brand, Wella Professionals.

"We are proud to be supporting such a unique concept and we strongly believe that Crossover's customers will be delighted with the opening of the new branch," added Fady Salwan, Professional Hair Care Division Manager, Procter and Gamble.


The Crossover team of hairstylists come from diversified backgrounds in order to cater to the culturally diverse community in Dubai.

Trained by Wella Professionals, the team of hairstylists will be able to serve the continuously changing needs of customers in order to keep up with the latest fashion trends from Bollywood and Hollywood.

Crossover Bollywood Se also carries a retail line of prêt-a-porter, created by celebrity designers including Neeta Lulla, Vikram Phandis, nikhil & shantanu, Suneet Verma, Deepika Gehani, Ritika Basin, Nisha Sagar as well as the salon's label CB se, which is exclusively designed for Crossover.
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Notes and media contacts

For further information, please contact:

Impact Porter Novelli - Public Relations
For Wella Middle East
PO Box 19791
Dubai, United Arab Emirates
Contact: Sameena Ibrahim, Account Executive
Tel: 9714 330 4030
Mobile: 0971 50 877 2008
Fax: 9714 330 4031

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