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Friday, November 27 - 2009

Tamkeen continues it awareness campaign with full fledged publicity

Bahrain's agency for change and empowerment of the workplace, Tamkeen (Labour Fund) continues to promote its role as a change agency with a blitz of advertisements to complement its ongoing awareness and marketing campaign.

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  • Tamkeen's Marketing Communications Manager Hala Suleiman.
    Tamkeen's Marketing Communications Manager Hala Suleiman.
The campaign will emphasise its role in enabling Bahrainis to acquire the best and latest workplace skills to become the 'employee of choice', as well as the the employers of choice in the Kingdom's booming economy.

Using a carefully-structured combination of outdoor hoardings, radio commercials and press advertisements as well as informative press releases and events, Tamkeen is driving home its message in all the 5 governorates of the Kingdom.

"Tamkeen has evolved into an innovative catalyst of change in Bahrain and our new media campaign reinforces our message, our brand and our mission. Besides the aggressive ad campaign, we have also updated our website content to reflect our new initiatives and highlight opportunities for stakeholders."
said Tamkeen's Marketing Communications Manager Hala Suleiman,

She added, "With Tamkeen's role increasing in scope, we have now commissioned a toll-free number (800-14441) with 2 call agents to take all calls. This toll free number will be available for 3 months from 8 a.m. to 6 p.m. and we will be monitoring the calls to guide us on the way forward with regards to the level of awareness of our programmes and the kind of interest that the public has in Tamkeen."

The advertising campaign built around the unifying concept of "the ladder" which represents Tamkeen's role as an enabler and supporter in Bahrain's quest for prosperity, is designed by Gulf Marcom and is being rolled out into the market as of the 9th of November for a period of 3 months.
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Log in to request more information from Tamkeen (Labour Fund)

Notes and media contacts

Tamkeen (Labour Fund):
The Kingdom of Bahrain has taken vital steps towards a labour market reform which is an essential stride to ensure that the human capital of the country is developed and that employment is made more attractive for localisation as well as to improve performances of businesses. The strive towards labour reform will impact the Kingdom's economy and raise standards of living as well as pose a challenging commitment to the improvement of services in Bahrain.

Formerly known as the Labour Fund, Tamkeen is a semi-autonomous yet independent authority which formulates strategic and operational plans to use the fees collected by the LMRA in order to enhance the overall prosperity of Bahrain by investing in Bahraini employability, job creation, and social support. Hence, the Tamkeen (Labour Fund)'s main objectives are (i) to support Bahrainis to become the employees of choice, and (ii) to support high quality private sector job creation and helping the private sector cope with the impact of labour market reform.

To achieve these objectives, Tamkeen (Labour Fund) will invest (i) in the cost and quality competitiveness of Bahrainis (e.g., reduction of cost of employing Bahrainis relative to expatriates, investment in skill and work ethic development programs of Bahrainis) and tackle employment barriers on both employer and labour market entrants sides through a combination of financial incentives and capability building, and (ii) in supporting the private sector's adjustment to new cost structures by providing access to capital to alleviate short-term cash constraints or improve productivity, and in know-how initiatives that support improvements in productivity and decreased reliance on expatriate labour through spreading management and technical knowledge.

For more information, please contact:
Hala Sulaiman
Manager-Marketing Communications
Chief Executive's Office
Tel: +973 17383335
Mobile: +973 36632848
Fax: +973 17382352

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