Using a carefully-structured combination of outdoor hoardings, radio commercials and press advertisements as well as informative press releases and events, Tamkeen is driving home its message in all the 5 governorates of the Kingdom.
"Tamkeen has evolved into an innovative catalyst of change in Bahrain and our new media campaign reinforces our message, our brand and our mission. Besides the aggressive ad campaign, we have also updated our website content to reflect our new initiatives and highlight opportunities for stakeholders."said Tamkeen's Marketing Communications Manager Hala Suleiman,
She added, "With Tamkeen's role increasing in scope, we have now commissioned a toll-free number (800-14441) with 2 call agents to take all calls. This toll free number will be available for 3 months from 8 a.m. to 6 p.m. and we will be monitoring the calls to guide us on the way forward with regards to the level of awareness of our programmes and the kind of interest that the public has in Tamkeen."
The advertising campaign built around the unifying concept of "the ladder" which represents Tamkeen's role as an enabler and supporter in Bahrain's quest for prosperity, is designed by Gulf Marcom and is being rolled out into the market as of the 9th of November for a period of 3 months.
Browse
related articles

Posted by Ehab Al-Abbadi
