Oman's first H&M store now open at Qurum City Centre

This new H&M store is dedicated to ladies' and kids' fashion along with denimwear. The expansion of the trendy high street brand is a result of H&M's strategic partnership with M.H. Alshaya, the Middle East's leading retailer operator, through its local subsidiary Gulf Imports Est.

Mr Jazz Hayer, Business Director H&M Middle East, is confident that this new H&M store will be the first step for the brand's long relationship with the booming retail market in Oman. "Muscat is growingly becoming an important retail market in the Middle East with many new shopping destinations and top international brands entering the market. So we are very excited to make our debut in Muscat as well with our exciting brand. We are certain that the sultanate will have a fresh shopping experience at our H&M store in Muscat."

Available at this new H&M store is the latest collections in season's most fashionable colours and designs.

The launch of the H&M store at Muscat is a part of the bigger phased growth plan for H&M's business in the Middle East. The new store in Oman follows the successful launch of the first H&M store in Bahrain and two new stores in the Kingdom of Saudi Arabia - Jeddah and Dammam.

Founded in 1947, there are now over 1,600 H&M stores in 32 countries. The H&M brand is synonymous around the world with affordable, up to date and high quality fashion. The company's collections are created by more than 100 in-house designers.