Baume and Mercier to stage exhibition with world's top photographers

The event is currently on at the Palais De Tokyo Gallery in Paris, France from November 11th to 23rd. This unique exhibition will then travel the world during 2009 and 2010.

Philippe Caron, Regional Brand Manager of Baume & Mercier, said:

"For several years now, Baume & Mercier has been actively involved with the greatest institutions, the most important festivals and the most talented photographers."

"From PhotoEspana in Madrid, to the Magnum agency events in New York and Dubai or the Fotofest in Houston; from the Asian Civilization Museum in Singapore to the Fondation Henri Cartier Bresson in Milan; and from FotoGrafia in Rome to the Westlich Gallery in Vienna and the Young Gallery in Brussels, we have displayed a complete and multi-faceted commitment to the world of photography," Mr. Caron noted.

The event in Paris has been co-ordinated by renowned photographer accustomed to portraying eminent personalities, Gérard Rancinan. He has in this case shot portraits of his colleagues. All the photographers involved in this project played their part to the full and did their utmost to ensure that their photographic approach was echoed in the portraits by giving genuine individual performances.

Recognized as a leading contemporary photographer, Rancinan's work has been exhibited all over the world. His photographs have been purchased by major private collectors and prestigious international museum and galleries.

Gerard Rancinan has also received co-operation from reporter Caroline Gaudriault who has taken time to talk to each of the photographers about their art and document the story of this journey through the universal nature of photography.

Ms Gaudriault explores the links between these various worlds, these various personalities and the various questions raised regarding the process of photography.

The event will help photography lovers discover the universe of the Living Masters of modern photography in a journey through contemporary photography punctuated by selected encounters around the world.

The photographers chosen for this exhibition are masters in their own right and known for their commitment and their ability to create their very own photographic world.

Baume & Mercier, present in 75 countries, currently enjoys regular sales growth in all its markets. The company gives extraordinary focus to design because of which there is an authenticity to each and every watch model that is recognisable as distinctively Baume & Mercier, even though every model is different.