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Sunday, November 8 - 2009

LG Electronics launches a new campaign in Syria

Following the recent announcement of the Lebanese Star Wael Kfoury as its ambassador for mobile phones, global digital innovator LG Electronics announced the launching of an enticing marketing campaign in collaboration with its partner Ghreiwati Group .

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  • Lebanese Star Wael Kfoury.
    Lebanese Star Wael Kfoury.
This November and till December 7, 2008, all the buyers of the mobile phone LG KF-510 in Syria are granted a chance to win one other mobile phone from LG.

Commenting on designing Wael Kfoury as LG mobile phones ambassador and on the new campaign, Mr. Kevin Cha, Managing Director of LG Electronics Levant, said:
"LG is pleased to enforce the relationship that binds it with music and style lovers in the Arab world and Syria through our recent alliance with one of the most beloved stars across the Arab world - Wael Kfoury. I would like to encourage all mobile users to take part in this campaign for get another mobile phone so that they can expand and share LG experience."


Back to Wael Kfoury Collection, the famous singer began his exciting tenure as brand ambassador for LG Mobile phones in the Middle East and Africa by launching a limited edition of the KF510, an exclusive gold-and-black version of the best-selling model. The touch-slider phone accentuates the style of its owner with its true minimalist look and feel. Packed with a host of useful features, the KF510 has also been called the 'Touch Lighting Phone', thanks to the Interactive Touch Lighting technology used in its navigational pad.

LG-KF510 has Auto Luminance Control (ALC) technology that saves battery power maximum 29% longer compared to all other previously produced handsets. The stylish LG-KF510 provides users with an enhanced mobile experience by allowing them to maximize its multi-media funtions with longer lasting battery duration.
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Notes and media contacts

About LG Electronics:
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units, Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of $38.5bn - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.

LG Electronics Digital Media Company provides digitally integrated products such as Audio Video systems, optical storage, PC and car infotainment focusing on next-generation businesses.

For further information, kindly contact:
Roula Abou Hatab
PR Manager
LGE Lebanon
Tel: +9611- 487540
Fax: +9611- 487579
or
Hazem Salha
PR Manager
Polaris Public Relations - Syria
Tel: +963 11 6626071
Fax: +963 11 6626072

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