Mexx flagship opens at Al Ghurair City

The store carries the entire Mexx range of clothes and accessories for women, men and children. Conveniently located at the Ground Floor of the mall, the store occupies an area of 8000 square feet, and currently displays the latest Fall/Winter collection.

"We are very proud to inaugurate our flagship store in the Middle East. Al Ghurair City is being visited by a large and growing number of our target customers - those looking for a brand which portrays their confident attitude towards fashion." Rajiv Suri, General Manager, Mexx said. "We're looking forward to serving these customers with greater convenience in an outstanding mall."

The store like the brand Mexx is about inspiration and feeling good. By far, it has the largest collection of Mexx products giving the customers a much larger variety to choose from. Visually, it reflects the spontaneous, positive attitude that has long been associated with Mexx. The Mexx philosophy, which runs through every thing that Mexx does, gives the store an energetic personality and associates the clothes with a positive mentality - which is the essence of the Mexx vision.

"Our collection is created by a team of over 50 top designers of 10 different nationalities. Collectively, they create up to 12 different collections every year for men, women and children. This enables Mexx's retail outlets to offer fresh and contemporary merchandise to our customers on a frequent basis. Not surprisingly, Mexx does wonderfully well in a cosmopolitan and diverse market like Dubai." Added Rajiv.

"We're delighted Mexx has opened its new flagship store in Al Ghurair City," said Ian Hardy, General Manager and Vice-President, Al Ghurair City, "Al Ghurair attracts a well-educated, brand conscious clientele, which is always on the lookout for the latest in fashion. With 12 new collections every year, Mexx will definitely appeal to this target group. We see this new relationship between us, as a perfect fit for both Al Ghurair City and Mexx."