Al Benaa Real Estate announces a joint venture agreement with Asas Investment

The joint venture's ambitious objective is to bring private sector best practice to Abu Dhabi's government departments and agencies, thereby dramatically enhancing their efficiency and effectiveness. National Enhancement is part of Al Benaa's corporate mission of contributing to the needs of the UAE market and the long-term vision of the Emirates' leaders and the great investments they have made in the people of the UAE.

National Enhancement is the first initiative of its kind in Abu Dhabi. Appropriately, it originates in the private sector, where Al Benaa is fast establishing itself as an entrepreneurial company, targeting social, commercial and economic opportunities.

National Enhancement will provide government bodies and their staff at senior and middle management levels with customised development and strategic change solutions that include and integrate consulting, training, assessment, coaching, and benchmark research. This will support the significant efforts that public sector organisations have already made in their progress towards becoming internationally renowned government bodies, setting standards regionally and globally.

The company will work hand in hand with government departments to benefit the public sector's human resources and organisational capabilities, giving government departments improved human capital asset value and aligning the performance of people with strategic goals. This supports Emiratisation and the drive towards improving public sector service provision and customer satisfaction. It will be of immense value in bringing about dramatic change in public sector management practices, leadership styles and development strategies.

Training and development intervention will be organised around workshops, coaching, mentoring and certified programmes leading to diploma awards from international institutions of higher learning. National Enhancement emphasises the importance of learner and client self-managed development through a range of learning methodologies. These range from formal classroom training to e-learning programmes.

The company will use proven private sector models to assist its clients in building learning cultures, supporting a collaborative approach to training that equips individuals with the competencies and behaviours essential to their new roles and responsibilities. These, in turn, will impact team performance, raise customer satisfaction levels and have beneficial outcomes for recruitment, retention and motivation. Adopting a private sector ethos, public sector departments will be able to meet the challenging objectives set by Abu Dhabi's governmental initiatives.

According to Al Benaa's CEO, Mrs Noura Jassem Al Nowais,

"Our commitment to UAE nationals and Abu Dhabi's progress is based on our principals and our tradition of serving the community. Thus, National Enhancement is really a social and community service, through which our people can fulfil their potential. This service will add measurable value to the community by stimulating change and improved performance in the public sector."

Al Benaa Real Estate was established in 2006 by a group of prominent UAE national investors. Al Benaa targets Abu Dhabi's real estate investment, development and management markets.
Asas Investments has a diversified portfolio of business interests. The company's strategic goal is to invest in value-adding projects and programmes that bring innovative solutions to Abu Dhabi's public and private sectors.