Areej opens new store at Sharjah City Centre

This new outlet has been relocated from Level 1 to Ground Level of the mall and been given a complete make-over to achieve a more trendy, modern, minimalist and sleek store environment. The new design concept has resulted from Areej's philosophy to continuously evolve in the quest to provide its customers a unique shopping experience.

Bright flooring and stylish fixtures have been used to lend a clean, fresh and contemporary feel to the store. In addition, state-of-the-art lighting technology has been applied to add visual appeal. Each wall bay is equipped with LED illuminated image panels making the store look bright without being stark, thereby creating a calm, soft ambience.

The design team have paid special attention to the interior to bring alive the luxury element of the brand. The base of all fixtures have mirror finished stainless steel plinths and high quality glossy lacquer effect. The look throughout the store is consistent and unmistakably 'Areej'. All elements of the store are in harmony with one another reflecting the brand's progressive character and dynamic vision.

The dedicated 'beauty studio' has also been revamped to create a relaxed, spa-like environment with subtle, blue lighting. The mirrored walls and a touch of aqua theme mosaic in the backdrop provides a perfect setting for Areej customers to unwind and indulge in mini facials, skin analysis and make-overs by trained beauty professionals.

Speaking on the occasion, T.J. Van Rooyen, General Manager, Al Tayer Trends - Beauty, said, "The opening of the new store is in line with our vision to remain at the forefront of the beauty retail industry by consistently expanding our reach and evolving with time to meet consumer requirements. The new outlet has a very modern 'look' and 'feel' with a strong cosmopolitan presence influenced by international retail standards. It has been a very exciting project and we are delighted to see the fruits of our planning take shape. We look forward to continuing this positive growth momentum with another major launch in the coming weeks."

The new 5727 square foot Areej store will offer a wide wide collection of international brands including Dior, Lancôme, Guerlain, Chanel, YSL, Clinique, Givenchy, Estée Lauder, Clarins, La Prairie, Calvin Klein, Hugo Boss, and many more.