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Bertil Widmark, Managing Director, Canon Middle East, said:
"Canon's nomination by an independent council such as Superbrands is a testament to its strong brand recognition and leadership in the field of imaging, printing and business technologies. Canon is committed to delivering world class, leading edge products and solutions and meeting and anticipating the needs of customers."
Often referred to as the 'Oscars of Branding', the Superbrands awards have achieved international acclaim for being an independent authority and arbiter of branding excellence. The organisation is renowned for its commitment towards the cause of promoting exceptional brands and the discipline of branding in the region.
Superbrands Council, which comprises some of the leading names in UAE business circles, score all the brands on the basis of its brand affinity, brand personality and brand quality.
"This nomination reflects the very ethos of our brand as a pioneer in its field. To be nominated for a Superbrand award is a powerful endorsement and evidence of our brand's status. We are honoured to be acknowledged as a leading international brand," said Mai Youssef, Corporate Communications Manager, Canon Middle East.
The Superbrands award will be presented at a gala event in January 2009.
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Posted by Siba Sami Ammari
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