UBS Hong Kong Open takes off with Emirates A380 Par 4

Emirates will be sponsoring the seventh hole at the Hong Kong Golf Club and renaming it the 'Emirates A380 par 4'. The award winning airline has not only changed the name of the seventh hole, it has also changed the length of the hole itself which previously stood at 381 yards, but this year will be altered to measure exactly 380 yards across the four days of competition.

To support the Emirates A380 par 4 and to celebrate the 50th edition of the Hong Kong Open, Emirates will be making a donation to the Youth Outreach Charity for every professional who birdies the hole over the four days of play. This charity donation will also be supplemented by proceeds from a nearest to the pin event in the Pro-Am tournament and a public charity hole-in-one competition also run by Emirates in support of their partnership.

Edwin Lau, Emirates' Vice President - Hong Kong & China, said:

"We are very excited about the A380 par 4 as this is the first time that something like this has been attempted by a sponsor. We are a business that thrives on 'firsts' and so we're proud to be originating this concept at the Hong Kong Open , we look forward to seeing all the players in this year's field pit their prodigious talents against the A380 par 4. Emirates is a pioneer in sports sponsorship and we feel this activity serves to reinforce that position."

Emirates is a global supporter of a broad range of major sports and is the Official Airline of 12 golf events including the Dubai Desert Classic, the Dubai Ladies Masters, the Malaysian Open, the BMW Asian Open, the Volvo Asian Masters, the HSBC Champions, the Hong Kong Open, the African Open, the Hero Honda Open, the Australian PGA Championship, the BMW International Open in Munich and the Austrian Golf Open.

The UBS Hong Kong Open is the second tournament in the 'Race to Dubai' which began two weeks ago with the HSBC Champions in Shanghai.

Emirates' A380s, which are currently flying daily between Dubai and New York, offer 14 private suites in First Class, 76 lie-flat seats with in-built massage function in Business, and 399 seats in Economy, Emirates has invested heavily in onboard features to ensure that its A380s are the finest, most comfortable in the sky. This includes the First Class Shower Spa, two fully equipped bathrooms in its First Class cabins with shower facilities, a spacious Onboard Lounge, and its award-winning ice inflight entertainment system that offers over 1,000 channels of movies, music and games on-demand in all classes.